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Consumer Behavior > Session 10-11: Snoop > Flashcards

Session 10-11: Snoop Flashcards

1
Q

Interactionist Theories

A

Suggest that individuals select and create their social environments to match and reinforce their dispositions, preferences, attitudes, and self-views

Gosling proposes that individuals also select and craft physical environments that reflect and reinforce who they are

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2
Q

What are the big five personality traits

A
  1. Openness
  2. Conscientiousness
  3. Extroversion
  4. Agreeableness
  5. Neuroticism
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3
Q

Openness

A

Creative, imaginative

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4
Q

Conscientiousness

A

Thorough, reliable, efficient

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5
Q

Agreeableness

A

Helpful, sympathetic, kind, trusting

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6
Q

Neuroticism

A

Anxious, worried, moody

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7
Q

Extraversion

A

Talkative, energetic, outgoing, sociable

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8
Q

Flavor choice by personality traits

Standard vs Unique

A

Standard - Agreeableness

Unique - Openness

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9
Q

Contain choice by personality traits

Cup vs Cone

A

Cup - Conscientiousness

Cone - Extroversion & Openness

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10
Q

According to Gosling, if you see a variety (not necessarily a quantity) of books, magazines, music, art work, and unusual and unconventional items, the snoopee is likely to be high on _________.

A

Openness

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11
Q

According to Gosling, if you see multiple calm and inspirational posters (e.g., landscape; as seen below) in one’s office or dorm room, the snoopee is likely to be high on _________.

A

Neuroticism

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12
Q

According to Gosling, if you see an inviting configuration of the office space, the snoopee is likely to be high on _________.

A

Extraversion

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13
Q

According to Gosling, if you see a bookshelf neatly organized (e.g., the book spines carefully lined up, alphabetical ordering of the books or music CDs), the snoopee is likely to be high on _________.

A

Conscientiousness

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14
Q

What is McAdam’s three-tiered system of describing personality?

A
  1. Personality
  2. Personal concerns (roles, goals, skills, values)
  3. Identity
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15
Q

What is an identity?

A
  1. An inner story of the self that gives our lives purpose and narrative
  2. Much of our everyday stuff holds clues to identity (e.g., email signature quotations, photos you choose to display)
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16
Q

What are the three mechanisms that connect you to the surrounding spaces?

A
  1. Identity Claims
  2. Behavioral Residue
  3. Feeling Regulators
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17
Q

Identity Claims

A

Posters, awards, photos, mementos, sorority sticker that make deliberate symbolic statements

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18
Q

Feeling Regulators

A
  • Manage our emotions with family photos, keepsakes, color of the wall
  • Psychological Refuge
  • Remember the buffering effect of social snacks? (p215
19
Q

Behavioral Residue

A

Physical traces left in the environment by our everyday actions

20
Q

What type of shirts are a conversational starter?

A

T-shirts with words

21
Q

Evian live young

A

T-shirt with baby body - conversational starters

22
Q

Google

A

Feeling regulator - Google Spaces have a positive impact on productivity, collaboration, and inspiration

23
Q

Unobtrusive Measures of Behavior

A
  • Trash is one of the richest places to find behavioral residue: The Garbage Project
    (e. g., TV dinner boxes, impulsive buyer, alcohol consumption)
  • Things that are discarded do not receive the same kind of attention to managing impressions as the items still in play for consumption
24
Q

The Awkward Blackberryer

A

BlackBerry junkies feel “awkwardness or emptiness when they’re not digitally connected,” says Wood. They send business e-mails when it would be better to take a break and “do their deep breathing

25
Q

The Refiller

A

That reminds me of, ‘Please sir, I want some more” fromOliver Twist,” says Wood. “These people are charged up, and if others don’t mirror their speed, they’ll be agitated

26
Q

The Food-Case Fondler

A

Touching the snack case with your hands or body? It’s disgusting but forgivable because physical contact with food is reassuring, suggests Norman

27
Q

The Counter Seducer

A

Certain customers chat up the staff beyond usual pleasantries. It slows the initial interaction, says Wood, “but often ends up creating a better experience.”

28
Q

Personality Seepage (4)

A
  1. Jump book
  2. Writing Sample
  3. Drivers and vehicles
  4. Body movements
29
Q

Sprightly gait

A

Extraversion

30
Q

Formality of dress

A

Conscientiousness

31
Q

Soft contours of the face

A

Agreeableness

32
Q

Dark garments

A

Neuroticism

33
Q

According to Gosling, which of the following have the greatest potential for deception?

A

Identity Claims

34
Q

Impression Management

A

Deliberate attempts to present oneself in a way that makes favorable impression on others

35
Q

Self-Verification Theory

A

People would prefer to be seen as we see ourselves regardless of whether those self-views are positive or negative; prefer to get feedback that is consistent with their self-views

36
Q

Personal web sites

A

Judges’ impressions converged more strongly with the actual self-reports than with the ideal self-reports

37
Q

Online Avatar

A

Your online avatar may reveal more about you than you’d think

The raters accurately identified the creator’s extraversion, agreeableness, and neuroticism based on their avatar, even if the avatar didn’t physically resemble the person

38
Q

Stereotypes

A

Mental Shortcuts

39
Q

When do we use stereotypes?

A

We use stereotypes to fill in the gaps when we are unable to gather all the information ( or in the absence of direct experience)

40
Q

Stereotypes and Snooping:

A

Gain more useful info from specific cues (e.g., objects on the shelves) and use stereotypes as a working hypothesis

41
Q

Barilla Pasta

A

ad for Barilla pasta shows pictures of Parma, Italy, and of delicious looking Italian pasta. Barilla wants consumers to infer that since the Barilla brand is Italian, it must produce great tasting pasta

42
Q

KERRY GOLD Irish Cheese and Butters

A

Ireland is known for its lush green fields and dairy cows. Therefore, by emphasizing the Irish origin of the brand, Kerrygold wants the consumer to infer that it makes a high quality cheese.

43
Q

Facebook snooping

A

We reveal parts of ourselves: values, interests, goals, ongoing record of our moods, political beliefs, religious views, photos, places we’ve been to, friends, movies, books, favorite artists

44
Q

Facebook Snooping and Gifting

A

Using likes for gift ideas

Consumer Behavior (16 decks)

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