SEO PART 2

Question 1

What percentage of internet users will solely use mobile by 2025?

Answer 1

72%

Question 2

What acronym does Google use when reviewing websites to rank them?

Answer 2

EAT. It stands for Expertise, Authority and Trustworthiness. This is a concept in Google’s Search Quality Guidelines, it is not an algorithm.

Question 3

What is the percentage of households that will own a speaker by 2022?

Answer 3

55%

Question 4

What 5 on-page actions can be done to improve a website’s SEO?

Answer 4

1. Using keywords
2. Improving page speed
3. ALT Text (alt attribute in html for an image in case your image cannot be viewed)
4. Meta descriptions (html element that summarises a page’s content)
5. Google’s EAT

Question 5

What 5 off-page actions can be done to improve SEO?

Answer 5

1. Guest blogging
2. Business directories
3. Social media
4. Podcast
5. Influencers

Question 6

What type of links are good for SEO?

Answer 6

Backlinks.

Question 7

What technical factors affect SEO?

Answer 7

Html, h1, h2, sitemap (the list of pages within a domain), ssl certificate.

Question 8

What can #journorequest be used for on Twitter?

Answer 8

It can be used for getting backlinks. You can search that hashtag on Twitter and see journalists who are looking for people to write articles about.

Question 9

What can backlinks checker be used for?

Answer 9

It can be used to see where your website is being linked to. If you find a dodgy link, you can ask them to remove it on their end.

Question 10

When doing a competitor auditor what do you look for in terms of keywords?

Answer 10

The keywords they’re ranking for and who is searching for them.

Question 11

When doing a competitor auditor what do you look for in terms of content?

Answer 11

You look at what they are posting and what content is gaining the most engagement.

Question 12

When doing a competitor auditor what do you look for in terms of links?

Answer 12

You look at who is linking to them and the number of high quality links.

Question 13

When doing a competitor auditor what do you look for in terms of backlinks?

Answer 13

You look at who is linking to them. You set up Google Alerts for their company name.

Question 14

How do search engines work? E.g. are they live?

Answer 14

No, websites nor search engines are live. The results you see are already calculated using spiders aka crawlers that trawl through website’s HTML and determine how the websites will be categorised. Any changes made to a website can take up to 2 days to show up.

Question 15

What do crawlers scan on a website?

Answer 15

Keywords in the header, body of the text, URL and in titles. This is why the keywords need to be filtered through your content on your blog.

Question 16

What domain rating should a website have that wants to link to you?

Answer 16

It needs to be over 50.

Question 17

Are links fundamental in SEO?

Answer 17

Yes

Question 18

How regularly should you do an SEO audit on your website and what should this entail?

Answer 18

Monthly, and you should be looking at backlinks, keywords.