Paid Ads Flashcards
1
Q
What does PPC stand for?
A
Pay-Per-Click it means paid advertising.
2
Q
How do you implement PPC?
A
Once you’ve done your keyword research you use a program called Google AdWords and you give them a budget. Once the limit of the budget is reached your ad is taken down. You are charged every time a person clicks your ad until your budget runs out.
3
Q
What’s an advantage of PPC for small business owners?
A
They are in complete control of their ad spending.
4
Q
What factors affect a quality score of a website?
A
The website layout, the quality of the content, are people clicking on the ad and getting what they need? Is it safe/secure? Does it have an SSL certificate?
5
Q
When does Google give you a quality score?
A
When you sign up for paid ads.
