SEO Flashcards
What is Search Engine Optimisation?
It is the process of improving the quality and quantity of website traffic to a website or web page from search engines.
What type of traffic does SEO target?
It targets unpaid traffic so it is free.
How do you design your website while keeping SEO in mind? Name 3 factors.
- Keep up to date with Google updates as the algorithm changes every 6 months which can affect how sites rank.
- Focus on how the mobile version of your site looks. This is known as mobile-first indexing.
- Having a search engine on a website can give the customer the feeling that they are part of the marketing process.
How many factors does Google take into account when ranking a website?
Over 50 factors.
What do keywords mean in the context of SEO?
It refers to the words that customers are using on search engines, so you need to include those words on your website in order to rank for them.
What is a long tail search query?
It is a phrase e.g. Blue and white glasses with diamanté. These queries tend to be niche as there are likely to be less people searching for it. The longer the phrase the easier it is for you to rank on the first page of Google.
What process should you use to optimise your website using SEO?
On a page by page basis.
What page is barely optimised for SEO on a website?
The homepage.
What page should be optimised for SEO the most?
Blog page.
Why are shorter keywords hard to rank for?
There is a lot of competition.
What tool can be used to find out what is trending on Google?
Google Trends
What tool can be used to find out what keywords are trending in your industry?
Ubersuggest.
What SEO difficulty is best for a keyword when starting out?
Under 50 and anything in the green on Ubersuggest.
What search volume do you want when it comes to keywords in SEO?
You want high volume with low search difficulty. The smaller the word the harder it is to rank.
What does SERP stand for?
Search Engine Results Page.
