SEO Course 6-7 Flashcards
Keyword Stuffing in the late 90’s into the early 2000s?
• If you wanted to rank highly in early search engines, especially the late '90s into the early 2000s, keyword stuffing was a real tactic that really did have effectiveness. So SEOs would cram keywords into all sorts of tags and locations.
Why was Keyword stuffing so easy back then?
thing.
Because the search engines were not great at figuring out that all these things sort of had the same intent and meant the same thing.
What else was Keyword Stuffed to rank that was silly?
Domain name and subdomain keyword use
SEO writing was writing for who back then?
for engines and then
trying not to annoy or piss off users
How did they try not to piss off users?
People would want to cloak. Meaning show
one set of content to the search engines and another set to searchers,
What is cloaking?
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser
What is Black Hat Cloaking?
Two set of content one targeted for bots and the other targeted for human visitors. Bots are identified by their IP address.
In 2008, what happen with SEO?
It evolve but Keywords are still important in important
locations.
Exact matching still matters in a lot of places. So people were crafting unique pages even for keywords that shared the same intent.
Blue watches and blue timepieces might have two different pages. Blue watch and blue watches could even have two separate pages and do effectively well in 2008.
Domain less powerful
What still is incredibly prized?
Since links in 2008 were overwhelmingly powerful
rather than on-page signals, writing in order to get
links is incredibly prized
Writing for SEO in 2018?
Solving the searcher’s query matter most – writing
that doesn’t do this tends not to rank well (for long)
Helping them accomplish the thing that they wanted to accomplish, the writing that does the best job of solving the searcher’s task tends to be the most highly prized.
What is important to do in SEO in 2018?
Doing KW research by Questions
and Queries is highly important
