SEO Course 3 & 4

Question 1

What tool should I use for an SEO audit? (Name 4 tools)

Answer 1

Google page insight.
Google mobile friendly test.
Seoptimer
Woorank

Question 2

SEO = ?

Answer 2

Clean HTML and proper tagging

Question 3

What is a title tag?

Answer 3

• HTML element that specifies the title of a web page.
• Displayed on search engine results pages ( SERPs) as the clickable headline for a given result,
• They are important for usability, SEO and social sharing.
• The title of a web page is meant to be an accurate and concise description of a page’s content.

Question 4

What is a code sample for a title tag?

Answer 4

Example title

Question 5

How to write a good title tag?

Answer 5

• Watch your title length
• Don’t overdo SEO Keywords
• Give every page a unique title
• Put important keywords first
• Take advantage of our brand
• Write for your customers

Question 6

What is the optimal format for title tag?

Answer 6

Primary keyword - Secondary keyword/Brand name 8 foot green widgets - widgets & tools/ widget world

Question 7

Why won’t google USE my TITLE TAGS?

Answer 7

• Your title is KEYWORD-STUFFED
• Your title doesn’t match the query
• You have an alternative title

Question 8

What is a meta description?

Answer 8

• HTML attributes that provide concise summaries of webpages
• They are between one sentence to a short paragraph and appear underneath the blue clickable links in search engine results pages (SERPs)
• Depending on the user’s query, Google might pull meta description text from other areas on your page ( in attempt to better answer the searcher’s query)

Question 9

What is the code sample for a meta description?

Question 10

What is the optimal length of a meta description?

Answer 10

• It can be any length but google generally truncates snippets around 300 characters ( 2017 number increased)
• Best to keep a long enough, recommendation between 50-300 characters.
• Keep in mind the OPTIMAL length will vary depending on the situation, and your primary goal should be provide value and drive clicks.

Question 11

What is the optimal format for a meta description tags?

Answer 11

• Not tied to search engine rankings
• Extremely important in gaining user click-through from SERPs.
• The paragraphs are a webmaster’s opportunity to “advertise” content searchers,
• Searcher’s chance to decide whether the is relevant and contains the information they’re seeking from their search query.
• Should intelligently ( read: in a natural, active, non spammy way) employ the keywords that page is targeting, but create a compelling description that a searcher will want to click .
• Be relevant to the page it describes and unique from the descriptions for other pages.

Question 12

Description best practices for a meta description:

Answer 12

• Write a compelling ad copy
• Avoid duplicate meta description tags
• Don’t include double quotation marks
• Sometime it’s okay to not write a meta description
• Heads up: Search Engines wont’t always use your meta description

Question 13

What’s a ALT TEXT?

Answer 13

• Alternative text or alt attributes or alt descriptions or alt tags
• Used within an HTML code to describe the appearance and function of an image on a page

Question 14

What are the use of an ATL TEXT uses?

Answer 14

• Principle of web accessibility.
• Visually impaired users using screen readers will be read an alt attribute to better understand an on page image.
• Alt tags will be displayed in place of an image if an image file cannot be loaded.
• Alt tags provide better image context/description to search engine crawlers, helping them to index an image properly.

Question 15

What is the code sample?

Answer 15

<img></img>

Question 16

How do i write a good ALT TEXT?

Answer 16

• Describe the image as specifically as possible
• Keep is (relatively) short
• Avoid keyword stuffing
• Don’t include ‘‘image of”, ‘‘picture of”, etc. in your alt text
• Don’t forget longdesc=’’’’. Explore using the longdesc=’’’’ tag for more complex images that require a longer description.