SEO Course 2

Question 1

Let’s Audit a Site. What are the things you need to look out for in the TITLE?

Answer 1

• Is it less than 70 characters (Does it all appear or are the missing characters?)
• Is it informative? (Does it tell what the business does)
• Does it include the right Keywords?

Question 2

Let’s Audit a Site. What are the things you need to look out for the URL?

Answer 2

• Is it HTTPs or HTTP?
• Is it informative?
• Are there any caps?
• Are there any underscores?
• Are there any unconventional characters?

Question 3

Let’s Audit a Site. What are the things you need to look out for the DESCRIPTION?

Answer 3

• Is less than 145-155 characters?
• Is it informative?
• Does it include the right keywords?

Question 4

Let’s Audit a Site. What are the things you need to look out for regarding the CONSISTENCY?

Answer 4

• Across the site, tags and content
• Product/Service/Brand
• Don’t target for 200 keywords per page, target one and you will rank for it.

Question 5

Let’s Audit a Site. What are the things you need to look out for regarding USER EXPERIENCE?

Answer 5

• Is it the site easy to navigate?
• Is there proper internal links?
• Is there a CTA, a clear message on site?

Question 6

Let’s Audit a Site. What are the things you need to look out for regarding AMOUNT OF CONTENT (QUANTITY)?

Answer 6

• Is there a good amount of text on a page? (the more the better)
• Is there a good text to code ratio? (20% to 70%)

Question 7

Let’s Audit a Site. What are the things you need to look out for regarding STYLING OF CONTENT?

Answer 7

• Is there a use of Headers (H1, H2, H3)?
• Is there a use of a bold and italics?
• Is there a use of listing?

Question 8

Let’s Audit a Site. What are the things you need to look out for regarding QUALITY OF CONTENT?

Answer 8

• Is there a consistency use of keywords?
• Is there a good keyword density?
• Is there dynamic and static content?

Question 9

Let’s Audit a Site. What are the things you need to look out for regarding PAGE SPEED AND FUNCTIONALITY?

Answer 9

• Is the page taking long to load?
• Does the site have any broken links?
• Does everything on the site load properly?
• Is the site mobile friendly?