SEO Course 1 Flashcards
What is the answer for each ACRONYM?
GA= SEO= SEM/Paid Search= GTM= HTTP= HTTPs= CMS= CRO = CTA= LSEO=
GA= Google Analytics SEO= Search Engine Optimization SEM/Paid Search= Search Engine Marketing GTM= Google Tag Manager HTTP= Hyper Text Transfer Protocol HTTPs= Hyper Text Transfer Protocol Secure CMS= Content Management System CRO= Conversation Rate Optimization CTA= Call To Action LSEO= Local Search Engine Optimization
What is SEO?
It’s the process of aligning your website to the rules and recommendations of Google, Bing, Yahoo and other search engines.
SEO is only one component of digital marketing.
True or false?
True
What are the SIX major digital categories in today’s driven world?
PACESS
Paid per click advertising Affiliate marketing Content marketing Email marketing Social media Search Engine Optimization
What % of online experience begin with search engine?
93%
Google search per month in 2007?
1200 billion
How many pages are indexed on Google?
130 trillion
How much % of people never pass the first page?
75%
How much % for PPC and SEO organic?
PPC = 30%
SEO organic= 70%
What is backlinks?
Backlink is a link placed on someone’s website that points back to your website.
What is the shortest way of improving your search engine ranking with backlinks?
It’s important that you get a lot of backlinks with relevant anchor text.
What is a blackhat SEO?
It’s a SEO practice known for being unethical and in the long run can hurt your website and even get banned from search engines.
What is a domain?
Your unique address on the internet.
What is a Keyword in the SEO world?
Keywords are single words or a whole phrase sentence in which is important for a SEO website or a page.
What is search intent?
It’s the ultimate goal of the person using the search engine.
What other name do we give search intent?
Keyword intent
What is SEO logic?
1) Identify top level company + marketing goals
2) Determine area SEO can best contribute
3) Create a list of projects that can positively move the right needles
4) Evaluate/ Prioritize and test/Implement
SEO is about understanding. What is out there?
SERP features Instant Answers Intent over keywords Voice search Speed Multi visit optimization
What are the top 4 Ranking factors?
Website visit
Time on site
Page per session
Bounce rate (pocket sticking is bad)
SEO have two MAJOR FUNCTIONS?
Crawling and building an index. This will provide search user with a ranked list of the websites they’ve determined are the most relevant.
What is google’s mission?
Is to organize the world’s information and make it universally accessible and useful.
What do you call a bad bounce rate (because the person right after click out the page goes to another website) ?
Pocket sticking heart
What do you call a good bounce rate?
Sticky power
What do we call the search engine spider different from that presented to the user’s browser?
Cloaking
What do we use for italics other than <i>?</i>
em
What website do we use to keep us updated with SEO ?
Searchenginejournal.com
MOZ.com
Google
Hubspot
When changing something in the link what do you have to do?
REDIRECT
