SEO Course 1

Question 1

What is the answer for each ACRONYM?

GA= 
SEO= 
SEM/Paid Search=
GTM=
HTTP= 
HTTPs=
CMS=
CRO =
CTA=
LSEO=

Answer 1

GA= Google Analytics
SEO= Search Engine Optimization
SEM/Paid Search= Search Engine Marketing 
GTM= Google Tag Manager 
HTTP= Hyper Text Transfer Protocol 
HTTPs= Hyper Text Transfer Protocol Secure 
CMS= Content Management System
CRO= Conversation Rate Optimization 
CTA= Call To Action 
LSEO= Local Search Engine Optimization

Question 2

What is SEO?

Answer 2

It’s the process of aligning your website to the rules and recommendations of Google, Bing, Yahoo and other search engines.

Question 3

SEO is only one component of digital marketing.

True or false?

Answer 3

True

Question 4

What are the SIX major digital categories in today’s driven world?

Answer 4

PACESS

Paid per click advertising 
Affiliate marketing
Content marketing 
Email marketing
Social media
Search Engine Optimization

Question 5

What % of online experience begin with search engine?

Answer 5

93%

Question 6

Google search per month in 2007?

Answer 6

1200 billion

Question 7

How many pages are indexed on Google?

Answer 7

130 trillion

Question 8

How much % of people never pass the first page?

Answer 8

75%

Question 9

How much % for PPC and SEO organic?

Answer 9

PPC = 30%

SEO organic= 70%

Question 10

What is backlinks?

Answer 10

Backlink is a link placed on someone’s website that points back to your website.

Question 11

What is the shortest way of improving your search engine ranking with backlinks?

Answer 11

It’s important that you get a lot of backlinks with relevant anchor text.

Question 12

What is a blackhat SEO?

Answer 12

It’s a SEO practice known for being unethical and in the long run can hurt your website and even get banned from search engines.

Question 13

What is a domain?

Answer 13

Your unique address on the internet.

Question 14

What is a Keyword in the SEO world?

Answer 14

Keywords are single words or a whole phrase sentence in which is important for a SEO website or a page.

Question 15

What is search intent?

Answer 15

It’s the ultimate goal of the person using the search engine.

Question 16

What other name do we give search intent?

Answer 16

Keyword intent

Question 17

What is SEO logic?

Answer 17

1) Identify top level company + marketing goals
2) Determine area SEO can best contribute
3) Create a list of projects that can positively move the right needles
4) Evaluate/ Prioritize and test/Implement

Question 18

SEO is about understanding. What is out there?

Answer 18

SERP features 
Instant Answers 
Intent over keywords
Voice search 
Speed 
Multi visit optimization

Question 19

What are the top 4 Ranking factors?

Answer 19

Website visit
Time on site
Page per session
Bounce rate (pocket sticking is bad)

Question 20

SEO have two MAJOR FUNCTIONS?

Answer 20

Crawling and building an index. This will provide search user with a ranked list of the websites they’ve determined are the most relevant.

Question 21

What is google’s mission?

Answer 21

Is to organize the world’s information and make it universally accessible and useful.

Question 22

What do you call a bad bounce rate (because the person right after click out the page goes to another website) ?

Answer 22

Pocket sticking heart

Question 23

What do you call a good bounce rate?

Answer 23

Sticky power

Question 24

What do we call the search engine spider different from that presented to the user’s browser?

Answer 24

Cloaking

Question 25

What do we use for italics other than <i>?</i>

Answer 25

em

Question 26

What website do we use to keep us updated with SEO ?

Answer 26

Searchenginejournal.com
MOZ.com
Google
Hubspot

Question 27

When changing something in the link what do you have to do?

Answer 27

REDIRECT