SEO Flashcards
What does SEO stand for?
Search Engine Optimization
True or False: SEO is only about using keywords.
False
Fill in the blank: The primary goal of SEO is to increase ________ to a website.
traffic
What are the two main types of SEO?
On-page SEO and Off-page SEO
Which of the following is NOT a ranking factor for SEO? A) Backlinks B) Page Speed C) Color of the website
C) Color of the website
What is a keyword?
A word or phrase that users enter into a search engine.
True or False: Meta tags are important for SEO.
True
What does SERP stand for?
Search Engine Results Page
What is the purpose of backlinks in SEO?
To improve a website’s authority and ranking.
Short answer: Name one tool used for keyword research.
Google Keyword Planner
Fill in the blank: An XML sitemap helps search engines to ________ a website.
crawl
What is the difference between white hat and black hat SEO?
White hat SEO follows ethical practices, while black hat SEO uses unethical tactics.
True or False: Content quality has no impact on SEO.
False
What is local SEO?
SEO strategies that help businesses promote their products/services to local customers.
What is the role of alt text in SEO?
To describe images for search engines and improve accessibility.
Fill in the blank: The Google algorithm that focuses on content quality is called ________.
Panda
What does the term ‘bounce rate’ refer to?
The percentage of visitors who leave a site after viewing only one page.
Short answer: Name one benefit of using SEO.
Increased visibility in search engines.
What is mobile optimization?
Adjusting a website to ensure it is user-friendly on mobile devices.
True or False: SEO is a one-time process.
False
What does the ‘nofollow’ tag do?
It instructs search engines not to follow a particular link.
Fill in the blank: The term ________ refers to a page’s loading speed.
page speed
What is an SEO audit?
A comprehensive analysis of a website’s SEO performance.
What is schema markup?
A code that helps search engines understand the content of a webpage.
