Digital Marketing Flashcards
What is digital marketing?
Digital marketing is the promotion of products or services using digital channels to reach consumers.
True or False: SEO stands for Search Engine Optimization.
True
Fill in the blank: PPC stands for ______.
Pay-Per-Click
What does the term ‘content marketing’ refer to?
Content marketing refers to the creation and distribution of valuable content to attract and engage a target audience.
Which of the following is a social media platform? A) Google B) Facebook C) Amazon
B) Facebook
What is the primary goal of email marketing?
The primary goal of email marketing is to communicate with potential and current customers to promote products or services.
True or False: A higher bounce rate indicates better website performance.
False
What does the acronym ‘CPC’ stand for in digital advertising?
Cost Per Click
Define ‘inbound marketing’.
Inbound marketing is a marketing strategy that focuses on attracting customers through relevant and helpful content.
What is a ‘call-to-action’ (CTA)?
A call-to-action is a prompt that encourages users to take a specific action, such as signing up or making a purchase.
Which metric measures the success of a marketing campaign in terms of conversions?
Conversion Rate
Fill in the blank: The acronym ‘KPI’ stands for ______.
Key Performance Indicator
What is the purpose of A/B testing in digital marketing?
A/B testing is used to compare two versions of a webpage or ad to determine which one performs better.
True or False: Organic search results are paid placements in search engines.
False
What is the role of a digital marketing strategist?
A digital marketing strategist develops and implements marketing strategies to enhance online presence and achieve business goals.
Which type of marketing focuses on creating and sharing online content?
Content Marketing
What does ‘retargeting’ mean in digital advertising?
Retargeting is a method that targets users who have previously interacted with a brand but did not convert.
Fill in the blank: ______ is the process of optimizing a website to rank higher in search engine results.
SEO
What is the main advantage of using social media for marketing?
The main advantage is the ability to engage directly with consumers and build brand loyalty.
True or False: Influencer marketing involves partnering with individuals who have a large following to promote products.
True
What is the purpose of analytics in digital marketing?
Analytics help marketers track and analyze data to measure the effectiveness of campaigns and make informed decisions.
What is a ‘landing page’?
A landing page is a standalone web page created specifically for a marketing or advertising campaign.
Define ‘search engine marketing’ (SEM).
Search engine marketing is a form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages, primarily through paid advertising.
What does ‘organic traffic’ refer to?
Organic traffic refers to visitors who arrive at a website through unpaid search results.
Which is a common tool used for email marketing?
Mailchimp
