Email Marketing Flashcards
What is email marketing?
Email marketing is a form of direct marketing that uses electronic mail to communicate commercial messages to an audience.
True or False: Email marketing is only effective for large businesses.
False
What is a common goal of email marketing?
To build relationships with customers and promote products or services.
Fill in the blank: The process of collecting email addresses for marketing purposes is known as _______.
list building
What does the term ‘open rate’ refer to in email marketing?
The percentage of recipients who open a particular email.
Which of the following is a key benefit of email marketing? (A) High cost, (B) Direct communication, (C) Limited reach
B) Direct communication
What is a ‘call to action’ in an email?
A prompt that encourages the reader to take a specific action, such as clicking a link or making a purchase.
True or False: Personalization can increase engagement in email marketing campaigns.
True
What is segmentation in email marketing?
The process of dividing an email list into smaller groups based on specific criteria.
What does A/B testing involve in email marketing?
Comparing two versions of an email to determine which one performs better.
Fill in the blank: The law that regulates email marketing practices in the United States is known as _______.
CAN-SPAM Act
What is the purpose of an email subject line?
To grab the recipient’s attention and encourage them to open the email.
True or False: It is recommended to send emails at any time of day for maximum engagement.
False
What does ‘bounce rate’ indicate in email marketing?
The percentage of emails that could not be delivered to the recipient’s inbox.
Which metric measures the effectiveness of email campaigns in generating revenue?
Return on investment (ROI)
What is an unsubscribe link?
A link provided in emails that allows recipients to opt out of future communications.
Fill in the blank: _______ is the process of analyzing email performance data to improve future campaigns.
Email analytics
What is a welcome email?
An email sent to new subscribers to introduce them to a brand and its offerings.
True or False: Email marketing can only be used for promotional content.
False
What does ‘responsive design’ mean in the context of email marketing?
An email design that adjusts to different screen sizes and devices.
What is the ideal frequency for sending marketing emails?
It varies by audience, but typically 1-4 times per month is recommended.
Fill in the blank: The practice of cleaning and updating an email list to remove inactive subscribers is known as _______.
list hygiene
What is drip marketing?
A strategy that sends a series of automated emails to nurture leads over time.
True or False: Including images in emails always increases engagement.
False
What is the significance of a double opt-in process?
It requires subscribers to confirm their subscription, increasing the quality of the email list.
