Semi Structured Interviews and Group Interviews

Question 1

3 ADVANATAGES of SEMI STRUCTURED INTERVIEWS

Answer 1

+ provides opportunity for RESPONDENTS to TAKE the LEAD
+ OPEN AND CLOSE questions
+ QUANTITATIVE AND QUALITATUVE
+ POTENTIALLY RELIABILITY ADVANATAGE

Question 2

3 DISADVANATAGES of SEMI STRUCTURED Interviews

Answer 2

• INTERVIEWER BOAS

VALIDITY

Question 3

3 ADVANATGES of GROUP INTERVIEWS

Answer 3

+ TIME
+ COMPARE PEOPLE ON SPOT
+ FREE - FLOWING - CONVERSATIONAL

Question 4

3 DISADVANATAGES of GROUP INTERVIEWS

Answer 4

• PEER INFLEUNCES , may not represent everyone, INFLUENCE other people’s ANSWERS
• VERY UNRELIABLE - no control over external variables
• people might EXAGGERATE
• QUANTIFICTION DIFFICULTY