(4) Questionaries Flashcards
What is a QUESTIONNAIRE?
a LIST of PRE-SET QUESTIONS - useful as it can be Used To Gather Information from a LARGE NUMBER of PEOPLE
What are 4 CHARACTERISTICS of QUESTIONNAIRS
- EASY way to GATHER DATA
- can be DISTRIUBUTED at HOME and Returned by Post, Or IN PERSON
- CLOSE ENDED QUESTIONS
- OPEN ENDED QUESTIONS
What is an ADVANTAGE and DISADVANATGE of CLOSED QUESTIONS ?
+ EASY to Produce Statistical Data and to Analyse Answers
- There’s NO OPPORTUNITY For RESPONDENTS to CLARIFY, it’s Generally POOR for COLLECTING INFOMATION about FEELINGS
Not Favoured by Interpretvists
What is an ADVANTAGE and DISADVANATGE of OPEN QUESTIONS ?
+ Produces MORE IN-DEPTH DATA and better for Discovering Complex Feelings. Preferred to Fixed Choice Questions by Interpretivists
- DIFFICULT and TIME-CONSUMING to PRODUCE STATSITICAL DATA from the RESULTS. Less Favoured than Fixed Choice Questions by Positivists
What are 6 ADVANATGES of QUESTIONAIRES
(1) PRATICAL
(2) RELIABILITY
(3) HYPOTHESIS TESTING
(4) DETACHMENT and OBJECTIVITY
(5) REPRESENTATIVNESS
(6) ETHICAL ISSUES
How are Questionnaires PRACTICAL - Advantage?
- QUICK and CHEAP
- Gather LARGE AMOUNTS of DATA from LARGE AMOUNT of PEOPLE
- NO NEED to RECRUIT or TRAIN INTERVIEWERS
- Data usually EASY to QUANTIFY
How are Questionnaires RELIABLE - Advantage?
- when RESEARCH is REPEATED Using the SAME QUESTIONS in the SAME ORDER with the SAME CHOICE OF ANSWERS
- Postal or Online Questionnaires - No Researcher Present to Influence Respondents Answers
- So long as a Similar Sample Used, Results should be Replicated
- Allow Comparisons Over Time
How are Questionnaires HYPOTHESIS TESTING - Advantage?
- USEFUL for TESTING HYPOTHESES
E.g. could be used to show whether there’s correlation between Children’s achievement levels and Family Size
How are Questionnaires REPRESENTATIVE - Advantage?
- LARGE SAMPLE = MORE REPRESENTATIVE
- Researches who use Questionnaires Tend to be Better at Obtaining -and Selecting a Representative Sample
- Allow us to Make MORE ACCURATE GENERALISATIONS
How are Questionnaires ETHICIAL ISSUES - Advantage?
- Very FEW ETHICAL ISSUES
- May ASK INTRUSIVE or SENSATIVE Questions Respondents are Generally Under No Obligation to Answer Them
- ANONYMITY
What are 7 DISADVANATAGES of QUESTIONAIRES
- PRACTICAL
- LOW RESPONSE RATE
- INFLEXIBILITY
- QUESTIONNAIRES as SNAPSHOTS
- DETACHMENT
- LYING, FORGETTING and ‘RIGHT ANSWERISM’
- IMPOSING the RESEARCHER’S MEANINGS
How are Questionnaires PRACTICAL - DISADVANATEGE?
- DATA can be LIMITED and SUPERFICIAL.
- Respondents are UNLIKELY to COMPLETE and RETURN a LONG, Time, Consuming Questionnaire.
- can be Expensive if Prizes are Needed to Persuade people to Take Part
How are Questionnaires RESPONSE RATE - DISADVANTAGE
have a VERY LOW RESPONSE RATE, especially with Postal Questionnaires
How are Questionnaires INFLEXIBILITY - DISADVANATGE?
are a VERY INFLEXIBLE METHOD.
ONCE the QUESTIONS have been FINALISED, the RESEARCHER MUST STICK with them and CANNOT EXPLORE NEW Areas of Interest
How are Questionnaires AS SNAPSHOTS - DISADVANATEGE?
they are SNAPSHOTS they Give a PICTURE of REALITY at Only ONE MOMENT When the Respondent Answers the Question