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1
Q

what is an open question

A

This is a question where a participant can add whatever answer they like in a blank space

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2
Q

what is a closed question

A

You give a set of answers and they have to choose the most suitable one

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3
Q

what are the advanaages of a opem question

A

-rich detailed qualitative data
-doesnt force particular response

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4
Q

what are the disadvanatges of a open question

A

-difficult to plot
-time consuming
-responses may not be relevant to the questio

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5
Q

What are the advantages of a closed question

A

Easy to analyse
Created quantitate data
Easy to plot

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6
Q

What are the disadvantages of closed questions

A

Forces you to pick untrue answer
Lacks reasoning for responses

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7
Q

What is a ratings scale

A

This is a 1-10 scale On a particular subject

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8
Q

What are the advantages of a ratings scale

A

Easily comparable
Easy to analyse
More choice than closed questions can show how strong,y you feel it

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9
Q

What are the disadvantages of a ratings scale

A

If it’s even numbered forced choice as there is no neither nor answer
No reasoning
People may interpret scale differently

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10
Q

What is a likertscale

A

Use statements for which respondents tick how strongly they agree or disagree

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11
Q

What is a semantic differential

A

Use polar opposite words in which the respondent would to know close they feel to that

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12
Q

What are the different types of interview

A

Structured
Unstructured
Semi structured

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13
Q

What is the definition of a structured interview

A

The interviewer asks the same questions to every participant. Closed questions often used

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14
Q

What are the strengths of a structured interview

A

Same questions so standardised and replicable
Easily compatible responses

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15
Q

What is a semi structured interview

A

The interviewer will have a set of pre prepared questions to ask and is expected to ask all of them
Othe questions will be developed throughout the interview

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16
Q

What is a weakness of a structured interview

A

Cannot get interviewees to elaborate

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17
Q

What are the strengths of a semi structures interview

A

It allows interviewees to elaborate on what is said

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18
Q

What are the weaknesses of a semi structured interview

A

Interview is still likely to be constructed around pre determined questions
Difficult to compare responses

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19
Q

What is an unstructured interview

A

An unstructured Interview is one where the interviewer has topics to discuss but no set in stone questions

20
Q

What are the advantages of an unstructured interview

A

It allows the participants to elaborate on what is said

21
Q

What are the drawbacks of an unstructured interview

A

Very difficult to compare responses

22
Q

What are the advantages of questionnaires

A

Questions are the same for everyone so therefore are standardised and replicable
Quick and easy

23
Q

What are the disadvantages of a questionnaire

A

Can’t tailor questions to candidates
Connot build rapport
Low response rate

24
Q

What are the advantages of an interview

A

TIlor questions to candidate
Better qualitative data
Allows you to build a rapport

25
Q

What are the disadvantages of an interview

A

Questions are not standardised
Time consuming
Difficult to keep confidentiality

26
Q

How would a leading question reduce the validity

A

It forces participants to answer I a certain way that they might not want to

27
Q

How can leading questions be overcome

A

Rephrasing the question do it doesnt favour any opinion

28
Q

How do socially desirable answers affect validity

A

Participants may lie be a socially desirable answer which may make the results inaccurate

29
Q

How can you overcome socially desirable answers

A

By stating that the questionnaire or interview is anonymous so it won’t show others the participants real thoughts

30
Q

how does a forced choice question affect validty

A

It forces participants to anwer a question that may not reflect how they actually feel

31
Q

How does a forced choice question be overcome

A

add more optons to a question

32
Q

how do demand charecterisitics affect the validity of a study

A

It makes participants answer how they think they should answer and not their actual beliefs

33
Q

how can demand charecteristic be overcome

A

add smoke screen questions to hide the purpose of the study

34
Q

how does a standard response set affect the validity of a study

A

It is not the respondants actual beliefs e.g someone always clicking agree

35
Q

how could you overcome the affects of smokescreen questions

A

add different types of questions so that one cannot put the same thing for every one

36
Q

how does respondants having to write their name affect the validity of a study

A

respondants may use socially desira=eabe answers

37
Q

how can you overcome the affects of respondants writing their name on a study

A

make the study anonymous

38
Q

how does researcher bias affect the validity of a study

A

results are subjective and bias to one side
twist participants response into supporting their views

39
Q

how can you reduce the effects of researcher bias

A

you can use multiple researchers ——

40
Q

what is internal consistency

A

QUESTIONS in an iq test

41
Q

what is external consistency

A

results

42
Q

what are the three levels of data

A

Nominal
Ordinal
Interval/ratio

43
Q

what is nominal data

A

This is the lowest level of data
headcount of number of participants who do one thing compared to anoher

44
Q

what is ordinal data

A

this is the medium level of data
analysis is made out of individual scores made by participants but only in reltion to each other. e.g 1/10

45
Q

what is interval data

A

this is the highest level of data
involves the use of standard universal scales e.g kilograms

46
Q
A