self report design Flashcards
1
Q
what is a likert scale
A
- respondents indicates their agreement using a scale of 5 points
- ranges for strongly agree to strongly disagree
2
Q
what is a rating scale
A
- respondents identifies a value that represents their strength of feeling about a particular topic
3
Q
what is a fixed choice option
A
- includes a list of possible options and respondents are required to indicate those that apply to them
4
Q
what are the common errors in question designs
A
- overuse of jargon
- emotive language
- leading questions
- double barred questions
- double negatives
