Self-report Design Flashcards
1
Q
Likert scale
A
Respondent indicates their agreement on a scale from 1 (strongly agree) to 5 (strongly disagree)
2
Q
Rating scales
A
Respondent identifies a value that represents their feeling on a particular topic on a scale from 1 (very entertaining) to 5 (not at all entertaining)
3
Q
Fixed-choice options
A
A list of possible options where respondents will indicate which one applies to them
4
Q
How are interviews designed?
A
- A standardised interview schedule is created (list of questions)
- The interviewer may take notes or record the interview and analysed later
- Interviewees must be reminded that their answers will be confidential
5
Q
What makes a bad question (in a questionnaire)?
A
- Overuse of jargon (technical words)
- Emotive language
- Leading questions (assuming things)
- Double-barrelled questions
- Double negatives (eg. not unhappy < happy)
