Self report

Question 1

What is a self report

Answer 1

Where participants report their attitudes and emotions through questioning

Question 2

2 ways of retrieving self report data

Answer 2

questionnaires and interviews

Question 3

strengths of self report

Answer 3

+ only way to access inner thoughts and emotions = increases internal validity
+ can collect quantitative and qualitative data, a lot of detail which is easy to analyse
+ high internal reliability, often replicable as procedure is standardised

Question 4

weaknesses of self report

Answer 4

• lacks internal validity = fixed questions forces answers from pps which may be incorrect
• lacks internal validity = pps may lie in order to seem more favourable to others, social desirability
• lacks internal validity = pps may misunderstand the questions, so answers will not be correct

Question 5

3 types of interviews

Answer 5

structured, semi structured and unstructured

Question 6

Structured interview

Answer 6

Interview with fixed questions
+standardised
- lack detail

Question 7

Semi structured interview

Answer 7

Planned questions used with questions made up during the interview.
+ partly standardised - compare between closed questions, gathers extra detail
- lacks validity, due to lack of preparation, it may lead to leading questions and bias

Question 8

Unstructured interviews

Answer 8

Questions are not preplanned and they depend on what the pps answer
+ high in detail
- unable to compare due to different questions in each interview

Question 9

2 types of questionnaires

Answer 9

closed or open

Question 10

Questionnaire

Answer 10

Series of written questions
+fast way to collect a lot of data
+ can collect qualitative and quantitative data
- pps may not understand/ misunderstand the question
Closed + easy to analyse - lacks detail
Open + a lot of detail - difficult to analyse

Question 11

likert scale

Answer 11

strongly agree, agree, neither, disagree, strongly disagree

Question 12

semantic differential scale

Answer 12

rating scale using juxtaposing words e.g. scale of 1 (sad) - 10 (happy)

Question 13

what is the difference in primary and secondary data

Answer 13

primary = information collected by the researcher
secondary = information collected for a different purpose than the current one

Question 14

qualitative data

Answer 14

Description of behaviour
+ provides a lot of detail
- difficult to detect patterns + subjective analysis

Question 15

Quantitative

Answer 15

Numerical description of behaviour
+ easy to analyse and form conclusions
- oversimplifies complexity of human behaviour