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DC Questions > Segmentation and Insights > Flashcards

Segmentation and Insights Flashcards

1
Q

What Salesforce CDP API enables simultaneous
retrieve of customer profile along with their
calculated insights?

A. Profile API
B. Query API
C. Calculated Insights API
D. Metadata API

A

A. Profile API

https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360a_api_profile_call_overview.htm

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2
Q

How can an administrator check segment publishing status?

A. Segments publish summary dashboard
B. Publish History related list in Activation Record
C. Segments publish history report
D. Publish History related list in Segment Record

A

B. Publish History related list in Activation Record

D. Publish History related list in Segment Record

https://help.salesforce.com/s/articleView?id=sf.c360_a_publish_segment.htm&type=5

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3
Q

Which two Interaction Studio features
are updated with activation from Salesforce CDP?

A. Segments
B. Promotions
C. Event Data
D. Profile attributes

A

A. Segments
D. Profile attributes

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4
Q

What are the two options for the publishing
schedule of segments?

A. Don’t Refresh
B. Data Stream schedule
C. 12 or 24 hours
D. Activation Schedule

A

A. Don’t Refresh
C. 12 or 24 hours

https://help.salesforce.com/s/articleView?id=sf.c360_a_publish_segment.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.c360_a_segment_types_statuses.htm&type=5

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5
Q

A marketer needs to create several segments with similar filter criteria for multiple brands. How can marketer create these segments as efficiently as
possible?

A. Use and attribute filter feature in activation
B. Create a segment and clone via API for each
brand
C. Create a reusable container block with common criteria
D. Create a segment and copy for each brand

A

D. Create a segment and copy for each brand

https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-segmentation/create-filtered-segments

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6
Q

A developer wants to create a segment for a
birthday campaign which is refreshed every day and
activated. Which operator should he use?

A. Is Birthday
B. Is This Year
C. Is Anniversary Of
D. Is Between

A

C. Is Anniversary Of

https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-segmentation/create-filtered-segments

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7
Q

Where are activated segments found in Marketing
Cloud?

A. Filtered Data Extensions
B. Standard Data Extension
C. Shared Data Extension
D. Salesforce Data Extensions

A

C. Shared Data Extension

https://help.salesforce.com/s/articleView?id=sf.c360_a_segments_in_marketing_cloud.htm&type=5

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8
Q

What is the maximum number of filter criteria a
segment can have?

A. 10
B. 50
C. 500
D. 99

A

B. 50

https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_interface.htm&type=5

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9
Q

How long does it take for the suggested values to
be visible after Value Suggestions in Segmentation is enabled?

A. Up to 1 week
B. Up to 24 hours
C. Instantly
D. Up to 48 hours

A

B. Up to 24 hours

https://help.salesforce.com/s/articleView?id=sf.c360_a_suggested_values_in_segments.htm&type=5

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10
Q

What are the two benefits of using Calculated Insights compared to Segmentation Criteria?

A. It creates reusable content
B. Performs complex queries across multiple objects.
C. Simple logic on row-based operations
D. Friendly drag & drop interface

A

A. It creates reusable content
B. Performs complex queries across multiple objects.

https://trailhead.salesforce.com/content/learn/modules/customer-data-platform-insights/learn-about-customer-data-platform-insights

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11
Q

What are two benefits of calculated insights over segmentation criteria? (Choose two.)

A. Calculated insights results can be included as attributes in activation.
B. Calculated insights refresh automatically upon reference in segments and activation.
C. Calculated insights can query engagement data greater than 2 years.
D. Calculated insights are better suited for single row based operation.

A

A. Calculated insights results can be included as attributes in activation.

C. Calculated insights can query engagement data greater than 2 years.

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12
Q

How many calculated insights can be created per
tenant?
A. 5
B. 10
C. 50
D. 100

A

D. 100

300?
https://help.salesforce.com/s/articleView?id=sf.c360_a_limits_and_guidelines_cdp.htm&type=5

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13
Q

What is the result of a segment using two separate
containers linked by an AND:
SalesOrder.PurchasedItem = ‘Yellow’ AND
SalesOrder.PurchasedItem = ‘Belt’?

A. Customer who purchased only ‘Yellow Belt’ items
on the purchase.
B. Customer who purchased any yellow product and
also purchased belt of any color.
C. Customer who purchased ‘Yellow Belt’ as a single
product on the purchase.
D. Customer who purchased ‘Yellow Belt’, or any
‘yellow’ item, or any ‘belt’ items on the purchase

A

B. Customer who purchased any yellow product and also purchased belt of any color

https://help.salesforce.com/s/articleView?id=sf.c360_a_container_basics.htm&type=5

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14
Q

What are 2 options to stop a segment from
publishing?

Options:
A. Disable
B. Skip
C. Unpublish
D. Delete

A

A. Disable
D. Delete

https://help.salesforce.com/s/articleView?id=sf.c360_a_edit_segment.htm&type=5

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15
Q

What should a user do to pause a segment activation with the intent of using that segment again?

A. Skip the activation.
B. Stop the publish schedule.
C. Deactivate the segment.
D. Delete the segment.

A

B. Stop the publish schedule.

https://help.salesforce.com/s/articleView?id=sf.c360_a_edit_segment.htm&type=5

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16
Q

How is Restriction of Processing request handled in
segmentation?
Options:

A. Restricts data processing on all entities
B. Restricts data processing while saving the segment
C. Restricts data processing for individual and unified individual profile
D. Restricts data processing during activation

A

C. Restricts data processing for individual and unified individual profile

https://help.salesforce.com/s/articleView?id=sf.c360_a_restrict_processing_request.htm&language=en_US&type=5

17
Q
A
18
Q

Which two files are created in Cloud Storage bucket after segment is published?

Options:
A. File with the security credentials
B. File containing calculated insights
C. File containing segment definition
D. File containing segment members with additional attributes

A

C. File containing segment definition

D. File containing segment members with additional attributes

https://help.salesforce.com/s/articleView?id=sf.c360_a_create_cloud_file_storage_activation_target.htm&type=5

19
Q

Where do calculated insights appear in the
segmentation attribute library?

A. They always appear in Related Attributes
B. They appear under Profile type objects
C. They always appear in Direct Attributes
D. They appear under the objects that were used to
create them

A

D. They appear under the objects that were used to create them

20
Q

What can cause a published schedule to be
skipped?

A. Segment criteria is not correct
B. Activation schedule is paused
C. Segment has 0 records
D.Too many schedules at same time

A

D.Too many schedules at same time

21
Q

What value will segmenting on Purchase order number | is equal to | 0122 return?

A. Purchase order number 122
B. Purchase order number 0122
C. Purchase order number 0122 and 122
D. Purchase order number NULL

A

B. Purchase order number 0122

https://help.salesforce.com/s/articleView?id=sf.c360_a_b2c_commerce_engagement_filters.htm&type=5

DC Questions (6 decks)

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