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DC Questions > Data Cloud Setup and Administration > Flashcards

Data Cloud Setup and Administration Flashcards

1
Q

Which user role manages the data model and Creates Identity Resolution rulesets for unified
profiles?
A. Marketing Specialist
B. Data Aware Specialist
C. Admin
D. Marketing Manage

A

B. Data Aware Specialist

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2
Q

Which two features are impacted by the
Time zone setting in CDP instance?

A. Ingestion Schedule
B. Activation Schedule
C. Identity Resolution publish schedule
D. Segmentation schedule

A

B. Activation Schedule
D. Segmentation schedule

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3
Q

What must CDP admin user do first when setting up users in CDP?

A. Creates profile for each CDP user role
B. Assign permission sets
C. Configure Data Source
D. Set up each use as admin

A

B. Assign permission sets

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4
Q

Which CDP permission set manages the overall
segmentation strategy and identifies the target
campaigns?

A. Marketing specialist
B. IT manager
C. Marketing manager
D. Data Aware Specialist

A

C. Marketing manager

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5
Q

Which two dependencies can prevent a Data
Stream from being deleted?

A. A data stream attribute is mapped to a Data Model
Object
B. A data stream attribute is used in Segmentation
C. A data stream attribute is used in Calculated Insights
D. A data stream attribute is used in Activation

A

A. A data stream attribute is mapped to a Data Model
Object
C. A data stream attribute is used in Calculated Insights

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6
Q

Which permission set allows the user to create, manage and publish segments in Salesforce CDP?

A. Salesforce CDP Admin
B. Salesforce CDP Data aware specialist
C. Salesforce CDP Marketing Manager
D. Salesforce CDP Marketing Specialist

A

D. Salesforce CDP Marketing Specialist

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7
Q

In which two ways can a marketer
include campaign name from an external system into the segment?

A. Include campaign code in segment name
B. Include campaign code in activation name
C. Include campaign code in activation description
D. Include campaign code in filename specification

A

A. Include campaign code in segment name
B. Include campaign code in activation name

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8
Q

The purchase order number field is specified as text. What value will be segmenting on 0852 retrieve?

A. Purchase order number will be NULL
B. Purchase order number 852
C. Purchase order number 0852
D. Purchase order number 852 and 0852

A

C. Purchase order number 0852

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9
Q

What result will a segmentation filtering on City | Is
Equal To | ‘San Jos’ return?

A. Values containing San Jos’, San Jose only
B. Values containing San Jose’, san jose only
C. Values containing San Jos’, San Jose, san jos, san jose
D. Values containing San Jos’, san jos only

A

D. Values containing San Jos’, san jos only

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10
Q

Which data bundle sources are available out of the box to create Data Streams from Marketing Cloud?

A.Email only
B. Email and MobileConnect
C. Email, MobileConnect and MobilePush
D.Email, MobileConnect, MobilePush and GroupConnect

A

C. Email, MobileConnect and MobilePush

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11
Q

Which of the following statements about CDP’s Web and Mobile Appconnector are True?

A. Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web ap connectors

B. Mobile and Web SDK schema can be updated to delete an existing field

C. CDP admins can see the status of Web or Mobile connector app on the app details page

D. Any Data Streams associated with Web or Mobile connector app will be automatically owned

A

B. Mobile and Web SDK schema can be updated to delete an existing field

D. Any Data Streams associated with Web or Mobile connector app will be automatically owned

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12
Q

Options to load company’s external customer management data in nearly real time

A. CRM connector
B. Bulk load through S3 bucket
C. Ingestion API
D. MuleSoft Connector
E. Custom Connector

A

B. Bulk load through S3 bucket
C. Ingestion API

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13
Q

Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2)

A. CDP does not merge source records but instead creates a unified records that links all source records

B.The unified individual ID is refreshed after each resolution and it can change over a period of time.

C. CDP only lets you create one identity resolution ruleset

D. Fuzzy value used to match source profiles are stored in unified profile

A

A. CDP does not merge source records but instead creates a unified records that links all source records

D. Fuzzyvalue used to match source profiles are stored in unified profile

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14
Q

Which feature determines the attribute value inthe file when activating on the Unified Individual?

A. Einstein Activation
B. Reconciliation Rule
C. DataStream Sequence
D. Random Selection

A

B. Reconciliation Rule

https://help.salesforce.com/s/articleView?id=sf.c360_a_identity_resolution.htm&language=en_US&type=5#:~:text=Data%20Modeling%20Requirements%20for%20Identity%20Resolution&text=Review%20data%20modeling%20requirements%20to,data%20is%20ready%20for%20unification.

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15
Q

A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?

A. Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments

B. Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments

C. Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments

D. Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments

A

D. Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments

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16
Q

What feature is used in Segmentation to create relationships between the Related attributes? (Choose one)

A. Containers
B. Database Expression Operators
C. Attribute Library
D. Streaming Insights

A

A. Containers

https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-segmentation/navigate-customer-360-audiences-segmentation-#:~:text=Containers%20(3),to%20build%20your%20filter%20logic.

17
Q

When setting up the data source object or schema for data ingestion what are the three options availablein CDP?

A. Other Data
B. Engagement Data
C. Order Data
D. Profile Data
E. Event Data

A

A. Other Data
B. Engagement Data
D. Profile Data

18
Q

How can Customer Data Platform help marketers?

A. Create a first-party data strategy that is not dependent on third party data

B. Ingest and unify data from anywhere to reconcile customer identity

C. Create cross channel marketingmessages across Email, SMS, Push and other channel

D. Manage social media data including interactions across all major social platforms

A

A. Create a first-party data strategy that is not dependent on third party data

B. Ingest and unify data from anywhere to reconcile customer identity

19
Q

What is the different between direct & related attributes?

A. Direct attributes have one to one relationship while Related attributes are one to many relationships

B. Direct attributes have one to many relationships while Related attributes are one to one relationship

C. Direct Attributes are Text based only and Related Attributes are Date and Number based

D. Direct attributes are attributes on the individual and related attributes are attributes on the unified individual

A

A. Direct attributes have one to one relationship while Related attributes are one to many relationships

20
Q

In which two ways can a marketer include campaign name from an external system into the segment?

A. Include campaign code in segment name

B. Include campaign code in activation name

C. Include campaign code in activation description

D. Include campaign code in filename specification

A

A. Include campaign code in segment name

B. Include campaign code in activation name

21
Q

Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score

A. Calculated Insights
B.Formula Field insights
C. Streaming Insights
D. Einstein Insights

A

A. Calculated Insights

22
Q

What is the purpose of container path in segmentation?

A. To create relationships between your related attributes

B. To show the path of the attribute in the attribute library

C. To show unrelated attributes

D. To define data relationships in activation

A

A. To create relationships between your related attributes

23
Q

How often does the Contact datafrom Marketing Cloud data bundle refresh in Salesforce?

A. Every 15 minutes
B. Every 12 Hours
C. Hourly
D. Daily

A

C. Hourly

https://help.salesforce.com/s/articleView?id=sf.c360_a_data_stream_schedule.htm&language=en_US&type=5

24
Q

What type of Calculated Insights can be added as additional attributes in an activation?

A. Metrics & Dimensions
B. Metrics
C. Dimensions
D. Filters

A

A. Metrics & Dimensions

25
Q

Salesforce CDP creates automations in SFMC automation studio to support data ingestion. Under which all these automations be created?

A. All business unites (BUs) in the Account used for sending

B. All selected business unites (BUs) during mapping

C. Top-level (ENT) business unit only

D. All business units (BUs) in the Accountincluding Top-Level (ENT) business unit

A

D. All business units (BUs) in the Accountincluding Top-Level (ENT) business unit

DC Questions (6 decks)

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