Identity Resolution Flashcards
Which three features can be used to validate the data in the unified profile object?
A. Query API
B. Data Explorer
C. Segmentation
D. Identity Reconciliation
E. Data Actions
F. Profile Explorer
B. Data Explorer
F. Profile Explorer
D. Identity Reconciliation
https://help.salesforce.com/s/articleView?id=sf.c360_a_identity_resolution.htm&type=5
Which three types of data can Identity Resolution
combine into a Unified Profile?
A. Corporate
Performance
B. Behavioral
C. Transactional
D. Product
E. Profile
B. Behavioral
C. Transactional
D. Product
How should an admin view past processing for
resolution rules in Identity Resoultion?
A. Run History
B. Audit History list view
C. View processing Audit Trail
D. Click on view history
D. Click on view history (Processing History?)
https://trailhead.salesforce.com/content/learn/modules/data-and-identity-in-salesforce-cdp/configure-identity-resolution-rules
Which Salesforce CDP use case merges customer
information from various systems to create a single
Id, a single record for a customer?
A. Audience Segmentation
B. Consent Management
C. Data Unification
D. Identity Resolution
D. Customer Identity Resolution
https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-basics/prepare-for-customer-360-audiences
What is the process called of Cleaning,
Deduplicating, Merging data into a single ID?
A. Data Mining
B. Data Unification
C. Data Cleansing
B. Data Unification
What does the ignore empty value option do in
Identity Resolution?
A. Ignores empty reconciliation rules
B. Replaces the value with a null
C. Ignores empty fields when running reconciliation
D. Modified the value in the field with a predefined
value
C. Ignores empty fields when running reconciliation
https://help.salesforce.com/s/articleView?id=000393210&language=en_US&type=1#:~:text=When%20you%20configure%20Identity%20Resolution,stored%20for%20the%20Unified%20Individual.
How does an admin increase the consolidation rate for identity resolution?
A. Add more matching rules to broaden the search of matches
B. Change the ignore empty value option
C. Change all reconciliation rules to source
sequence
D. Reduce the number of matching rules
A. Add more matching rules to broaden the search of matches
https://trailhead.salesforce.com/content/learn/modules/data-and-identity-in-salesforce-cdp/configure-identity-resolution-rules
What three things happen when an admin clicks on
identity resolution deletion?
A. Deletes all custom data model objects
B. Removes all unified customer data
C. Resets all settings in identity resolution
D. Eliminates dependencies on data model object
B. Removes all unified customer data
D. Eliminates dependencies on data model object
C. Resets all settings in identity resolution
https://help.salesforce.com/s/articleView?id=sf.c360_a_identity_resolution_deletion.htm&type=5
What is the recommendation for activation when
multiple data sources are brought into CDP?
A. Activate on Individual
B. Do not use Identity Resolution
C. Activate based on source identifiers
D. Use Identity Resolution and activate on Unified Individual
D. Use Identity Resolution and activate on Unified Individual
What is the purpose of Identity Resolutions?
A. Increase the size of your mailable customer list
B. Perform data hygiene on large data set
C. Build a cohesive, omnichannel view of customers
D. Drive more revenue through ecommerce channels
C. Build a cohesive, omnichannel view of customers
