segmentation Flashcards
1
Q
what is segmentation
A
identifying different groups of similar needs
2
Q
4 types of segmentation
A
demographic , geographic , income , behavioural
3
Q
what is demographic segmentation
A
targeting age and gender
4
Q
what is geographic segmentation
A
targetting based of the area they are based
5
Q
what is income segmentation
A
targetting based of income (high or low)
6
Q
what is behavioral segmentation
A
what customers actually do
when they buy
what they buy
how much they buy
7
Q
what is the value of segmentation
A
understand what different groups want
puts all effort and money aimnig it at the right people
