boston celtics Flashcards
1
Q
what 4 things are on the boston matrix and where
and whats on the x and y axis
A
top left = star
top right = problem child
bottom left = cash cow
bottom right = dog
x = market share
y = market growth
2
Q
value of the boston matrix
A
helps managers catogorise their products and take views of what they should do next.
3
Q
what is a balanced portfolio
A
appropriete mix of market share and growth
