Sectoin 6

Question 1

the standard reports available in marketo cannot be customised. T/F

Answer 1

f

Question 2

which report displays key performance metrics such as opens, clicks and deliverability?

• email performance report
• email link performance report
• LP performance report
• Program performance report

Answer 2

1

Question 3

the email link performance report helps you to analyse the performance of the individual links within your email. T/F

Answer 3

T

Question 4

Which report measures program metrics such as members and success and give you an overall view of the people in your database and how their data is changing over time?

• email performance report
• email link performance report
• LP performance report
• program performance report

Answer 4

4

Question 5

you can use the LP performance report to help determine which pages are performing well to learn what is driving conversations on those pages. T/F

Answer 5

t

Question 6

What does MPI enable marketers to do?select all

• prove marketing’s contribution to your organisation
• create and personalise web content for customers
• discover, track and analyse trends and marketing strategies
• compare all your efforts in one place

Answer 6

1,3,4

Question 7

Use the … feature to save your filters and settings to a reusable report.

• true marketing performance
• quick chart
• export
• trends

Answer 7

2

Question 8

in the revnue dashboard, you’ll gain insights on how your marketing efforts contribute to the top line of your business. Revenue in these reports is based on opportunities with which status?

• closed won
• sales qualified
• marketing qualified
• engaged

Answer 8

1