Section 4/5 Flashcards
1
Q
1. If you need to remove an asset from within a program, what do you need to do first? Select all that apply • Approve asset • Unapprove asset • Ensure asset is not referenced • Ensure asset is not use
A
2,3,4
2
Q
2. Which of these are you going to find on a landing page? Select one • CTA • Hero Image • Form • All are applicable
A
4
3
Q
3. Which of these is not an example of a CTA or Call to Action? Select one • Clear All • Download Now • Submit • Register Now
A
1
4
Q
4. Which of the following can be cloned? Select one • Emails • Landing Pages • Forms • All are applicable
A
4
5
Q
5. Which of these is not a step in creating content for your promo page? Select one • Add your logo • Explain the problem • Deliver the offer • Offer the solution
A
1
6
Q
lading pages should always have navigation and menus to provide users as many choices as possible
T/F
A
F
7
Q
To make content on a LP easier to digest, use the following:
- lengthy, descriptive paragraphs
- bulleted lists
- multiple content blocks
A
2
8
Q
when placing forms onto a LP, how many fields should be used to achieve optimal conversion?
- 4 fields or less
- 5-8 fields
- as many fields as will fit on the page
A
1
9
Q
what are examples of call to action for a LP? select all
- reply all
- register now
- download now
- submit
A
2,3,4
10
Q
You can import guided LP templates into your Marketo instance, and then customise them. T/F
A
T
11
Q
- Which of the following is a recommended best practice for using forms? Select one
• Use a form to gather information for all content that can be downloaded from your website
• Use progressive profiling to accumulate information about a lead over time
• Never use default values
• Collect as much information as possible upfront
A
2
12
Q
- Which of the following statements about using and editing forms in Marketo is not true? Select all that apply
• A local form can be used in any marketing program
• Using a picklist to restrict values will make it easier to maintain your data
• A global form can be used in any marketing program
• You can make a field on the form required
A
1
13
Q
3. You're building a form for potential customers requesting a quote, which type of form would work best? Select one • A single-page form • A multi-page form • A progressive form • A static form
A
2
14
Q
4. Which of the following can be changed to better fit your brand? Select all that apply • Navigation • Footer • Theme • Typeface
A
3,4
15
Q
when placing forms onto a LP, how many fields should be used to achieve optimal conversion?
- 4 fields or less
- 5-8- fields
- as many fields as will fit on the page
A
1
