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Marketo Test > Section 3 > Flashcards

Section 3 Flashcards

1
Q

Before you send any email, it is important to segment your audiencefor which of the following reasons?
Select all that apply
•To identify who you don’t want to target
•To ensure that everyone receives the same message•
To remain CAN-SPAM compliant
•To target the audience with a message that is as relevant as possible

A

1,4

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2
Q

What are the steps in building an email program? Select four
•Determine when you want to send the email
•Create a content marketing asset to send in the email
•Identify your audience
•Approve the email send program
•Define your message and create a compelling email

A

3,5, 1, 4

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3
Q 
3.	Identify what should be included as a best practice when naming your email program. Select all that apply
•	Offer or content name
•	Year and month
•	Channel or campaign type
•	Operating system
A

2,3,1

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4
Q
  1. As a best practice, the copy in your email should be compelling, read quickly, and have a clear value proposition. True/False
A

T

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5
Q
  1. The call to action in an email can be created as which of the following? Select all that apply
    • Button
    • Image
    • Text link
A

A call to action can be any of these elements with which a person can interact.

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6
Q
  1. What is the purpose of gating content? Select all that apply.
    • Help generate sales leads
    • Track a prospect’s visits to our website
    • Help filter out people who are just browsing with no intent to buy
    • Add value to the content you’re gating
A

all

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7
Q
  1. Which of the following is the best description of when to use a Default program in Marketo? Select one
    • Sending a single scheduled email
    • Building a relationship with a customer through nurture marketing
    • Running a live event
    • None of these
A

4

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8
Q
  1. Which of the following questions can help you determine what content should be gated? Select all that apply
    • What information will you require to ungate the content?
    • How will you use the information you collect?
    • Is the content valuable enough for a visitor to provide their information to access it?
    • Is the content available elsewhere ungated?
A

all 4

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9
Q
  1. Which of the following are ways that you could use triggers to react to user behavior? Select all that apply
    • Send email when user completes form
    • Send a notification to sales when a customer requests information
    • Send email to a subset of users based on job title
A

1, 2

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10
Q

What is gated content?

  • content that is open to any visitor on your web site
  • content behind a firewall and log in screen
  • content that requires visitors to give specific information in order to access content
  • content that requires you to purchase it
A

3

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11
Q 
Identify the types of content that you could consider gating? select all
demos
white papers
customer testimonials
ebooks
twitter feeds
A

1,2,4

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12
Q

visitors tend to engage with different pieces of content at different points in their journey. T/F

A

T

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13
Q

What does a triggered email campaign use a criteria to send an email?

  • specific behaviours
  • lead score
  • sales
  • filter criteria
A

1

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14
Q

Which flow action should you use in a triggered email campaign to distribute an email to the lead?

  • send alert
  • request a campaign
  • email now
  • send email
A

4

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15
Q

where do you define the ‘who’ of your smart campaign?

  • the audience tab
  • the to field of your email
  • the smart list tab
  • the smart campaign settings area
A

3

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16
Q

When does a smart campaign react to a trigger?

  • on a 5 minute delay
  • after the next sync with your CRM
  • when the specified behavior is detected
  • at a specified time and date
A

3

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17
Q 
1.	Which of the following is not duplicated when you clone a program? Select all that apply
•	Period Costs
•	Smart Campaigns
•	Reports
•	Assets
A

1

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18
Q 
2.	Email A/B testing allows you to set winner criteria to any of the following except: Select one
•	Clicks
•	Engagement Score
•	Industry Segment
•	Opens
A

3

19
Q 
3.	Which of the following elements cannot be tested in an email A/B test? Select all that apply
•	Whole email
•	List
•	Date/Time
•	From address
A

2

20
Q
  1. Why use an Email Performance report instead of just using the Email Dashboard? Select all that apply
    • Collect number of pending emails
    • Collect multiple emails’ statistics into a single report
    • Get information about hard and soft bounces
    • View Engagement Score
A

1,2,3

21
Q 
5.	What is the minimum duration of time needed between the time the test was sent and when the winning email will be sent?
•	1 week
•	4 hours
•	1 day
•	1 hour
A

2

22
Q 
6.	Which of the following can you test with Marketo’s Email A/B testing functionality? Select all that apply.
•	Dates
•	Images
•	Times
•	Deliverability rates
•	Subject lines
•	Sender information
A

1,3,5,6

23
Q
  1. What is true about Email Deliverability? Select all that apply
    • Learning how to optimize your email deliverability will help better engage your customers
    • Successful email deliverability depends on a combination of best practices, email authentication, and reputation
    • It’s the single most critical factor to the success of your email campaigns
    • Improving your email deliverability can have a big impact on revenue
A

all 4

24
Q
  1. Which of the following are examples of email deliverability steps for success? Select all that apply
    • Use one large image in your email content
    • Create engaging content
    • Use responsible methods to build your lists
    • Manage your complaint rate
A

2,3,4

25
Q 
3.	What are some common email metrics to watch when measuring your email deliverability data? Select all that apply
•	Bounces
•	Email delivery rate
•	Clicks
•	Opens
A

all 4

26
Q
  1. What is a spam block? Select one
    • A temporary issue and multiple attempts will be made to deliver the email until either the deliverability issue is resolved
    • A term to describe where an email lands after it’s been accepted by the recipient’s server
    • What happens when the receiving inbox considers the email as unsolicited or inappropriate
    • Commercial advertising and/or emails sent in the form of electronic communications
A

3

27
Q
  1. How can you be compliant with email regulations? Select all that apply
    • Leave the unsubscribe link off your email footer
    • Get your customer’s permission to send emails to them
    • Practice clean opt-in methods for building your database
    • Send your customers only content they signed up for
A

2,3,4

28
Q

What is the single most critical factor to the success of your email campaigns?

  • email deliverability
  • images
  • css
  • the form address
A

1

29
Q

What is email deliverability?

  • getting high open rates
  • the ability to get people to register for your newsletter
  • the ability of an email message to reach the recipient’s inbox
  • having lots of images appear right away
A

3

30
Q 
What can affect email deliverability? 
- spam filters and cilent-side filters
-your marketo subs
- the day of the week
your company name
A

1

31
Q 
What can affect email deliverability? 
- spam filters and cilent-side filters
-your marketo subs
- the day of the week
your company name
A

1

32
Q

what is more important in regards to email deliverability?

  • reputation as a sender
  • reputation as a recipient
  • the content of your email
  • subject line
A

1

33
Q

what is a spam trap?

  • a folder that retains emails marked as SPAM for review at a later date
  • a way to improve your newsltter sub forms
  • an inactive, deliverable email address owned by an ISP to identify and block spammers
  • a specifal piece of marketo munchin tracking cookies that flag potential spammers
A

3

34
Q 
1.	Which program type should you use to send a scheduled monthly newsletter? Select one
•	Event
•	Engagement
•	Email
•	Operational
A

3

35
Q 
2.	Identify the Marketo feature to personalize your newsletter's subject line. Select one
•	Segmentations
•	Tokens
•	Smart Lists
•	Text anchors
A

2

36
Q 
3.	You can customize the content of your newsletter based on the individual recipient by using which feature? Select one
•	Dynamic content
•	Smart Campaign
•	Static list
•	Flow step choices
A

1

37
Q
  1. How do you track the success of your newsletter program? Select all that apply
    • Review the Email Performance report
    • Create an A/B test
    • Use a Smart Campaign to update members’ program status
    • Review the Program Performance report
A

3,4

38
Q 
5.	Which Marketo feature makes setting up monthly or quarterly newsletters quicker and more consistent? Select one
•	Landing page templates
•	System tokens
•	Folder sharing
•	Cloning
A

4

39
Q

Which of the following can you do with dynamic and predictive content? select all

  • drive engagement
  • make every interaction relevant
  • present relevant content based on the target audience
  • create smart lists automatically in marketing activities
A

1,2,3

40
Q

Which of the following can you do with dynamic and predictive content? select all

  • drive engagement
  • make every interaction relevant
  • present relevant content based on the target audience
  • create smart lists automatically in marketing activities
A

1,2,3

41
Q

When using dynamic content your target audience is based on:

  • total views
  • page conversions
  • segmentations
  • smart lists
A

3

42
Q

where would you look to gauge which piece of content performs best?

  • content AI dashboard
  • email performance reports
  • nurture AI dashboard
  • landing page performance reports
A

1

43
Q

what is a key benefit of using dynamic content?

  • group lists become dynamic smart lists
  • artificial intelligence picks a product for the prospect to be emailed about
  • assets are automatically created
  • segments receive information that is relevant to them
A

4

44
Q

When using dynamic and predictive content you do which of the following? select all

  • approve your predictive content
  • use tokens
  • use your nurture dashboard
  • segment your audience
A

1,2,4

Marketo Test (5 decks)

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