Section 2 Flashcards
MQL stands for?
marketing qualified lead
what does a lead lifecycle program inform you about your leads?
- how to get content to our leads
- the last activity they did on a form
- how they are segmented in the database
- where they are in the buying journey
4
When building a lead lifecycle program, what do you use to change the lead status?
- local assets
- static list
- smart list
- smart campaign
4
when creating a lead lifecycle program, which channel will you use?
- online advertising
- operational
- web content
- list import
2
you create a sales alert email to notify sales of marketing qualified leads within your lead lifecycle program. T/F
T
Name type of data that can be synced from CRM: 5
lead data, contact information, account info, opportunities, users
How often does each CRM sync (after the initial sync) occur?
3-5 minutes
How often does each CRM sync (after the initial sync) occur?
3-5 minutes
Which type of program is often used to ‘push’ leads to a CRM via CRM sync?
- lead lifecycle program
- engagement program
- monthly newsletter
- wake the dead campaign
1
how can CRM sync help sales?
- by helping them focus on the most qualified leads
- by letting marketo know who the hottest leads are
- by automatically calling hot leads
- it only helps marketing
1
Once the databases are in sync, Marketo will be able to filter and trigger based on CRM data. T/F
T
Which CRM s does Marketo have a native integration for ? choose 2
- Salesforce
- zoho
- Microsoft Dynamics
- Act!
- Sugar
1, 3
When fully configured, in what way do Marketo and your CRM sync data by default?
- only crm can update marketo
- only marketo can update crm
- the sync is bidirectional
- nothing happens by default
3
- What changes are expected from a completed CRM sync? Select one
• Better informed leads
• Improved insight on lead activities and interactions
• Leads move quicker through the funnel when nurtured
• All of these
4
2. What are the benefits to syncing Marketo to your CRM? Select one • 360° View of Leads • Data-Driven Marketing • All of these • Coordinated Communications
3
- Which of these steps come immediately after a lead is converted to opportunity? Select one
• Opportunity Status changed to Closed Won
• Opportunity Won Status Returned to Marketo
• Lead Score Reaches Threshold
• Lead Handed off to Sales through CRM
1
4. Which of the following is directly updated each time a lead interacts with your content? Select one • Acquisition • Attribution • Lead Score • Conversion
3
5. What occurs when a lead responds to a CTA, or Call to Action? Select one • Acquisition • Lead Score • Conversion • Attribution
3
- What’s the best way to define a healthy database? Select one
• A database with minimal bounced, inactive, and bad email addresses
• A database that reports low engagement
• A database with a lot of spam complaints
• A database with a lot of subscribers
1
- What are some things that can happen if you don’t maintain a healthy database? Select all that apply
• You’ll have more unique visits to your landing page
• Your open and click rate could be low
• You’ll have more spam complaints
• You’ll have more unsubscribes
2,3,4
3. What are some reasons to keep your database clean and healthy? Select all that apply • To improve open and click rate • To avoid unsubscribes • To reduce bounces • To generate more revenue
all 4
4. What are three ways you can help keep your database healthy? Select all that apply • Manage your inactive email addresses • Manage your opens and clicks • Manage your duplicate email addresses • Manage your bounces
1,3,4
What is a way a known person can enter your database?
- by buying the name from marketo
- by showing up in a google search
- by filling our a marketo form
- by pressing the ‘get new names’ button
3
what is a marketo munchkin?
- a piece of tracking code that follows the users to track their behaviour
- a person in the database
- a small marketo instance
- the name of marketo email templates
1
what do segmentations allow you to do?
- group people into distinct profiles for reporting and receiving dynamic content
- divide out the number of leads that will receive promotional giveaways
- track people on your website
- create boundaries for your users to follow, determining where they can build
1
what kind of reports can help you keep an eye on important fields and other indicators of poor databased health?
- email deliverability report
- data value report
- operational reports
- health report
3
Group lists are dynamic. T/F
F
Where to go to manage unsubs/bounced people?
database -> system smart list -> unsubs people/bounced
Where to go to manage unsubs/bounced people?
database -> system smart list -> unsubs people/bounced
Where to go to manage duplicates?
database -> system smart list -> possible duplicates -> people tab -> merge
3R of content marketing
Reorganise/redesign, rewrite, retire
1. When you practice Content Marketing, you create content that provides ---- and builds ----- Select one. • discounts / sales pipeline • entertainment / brand awareness • value / trust • traffic / mailing lists
3
- Which of the following are benefits of using a Content Marketing strategy? Select all that apply
• Build deeper connections with customers
• Deliver information to the customer at the right time
• Increase chance of future purchase
• Increase web traffic
all 4
3. Which of the following are metrics you can use to measure the value of your content marketing efforts? Select all that apply • Website traffic • Sales Revenue • Social Media shares • Leads provided to sales
1,3,4
4. Which of these actions are keys to keeping your content current and valuable to prospects and customers? Select three • Republish • Rewrite • Redesign • Retire
2,3,4
Inbound marketing strategies that help build relationships and trust are the key to succeeding in the engagement economy. give exampels
social media, blog, content syndication, search marketing
what are three benefits of content marketing? select all
- build awareness
- brand preference
- lower acquisition costs
- standardisation
123
your content strategy should include a variety of content for every stage of the buyer journey. T/F
t
your content strategy should include a variety of content for every stage of the buyer journey. T/F
t
identify the most common type of content that can be used in your content marketing strategy. select all
- eBooks
- whitepapers
- videos
- blog posts
all 4
you can measure the success of your content based on metrics for the various stages of the buyer’s journey, such as early, mid, and late stages. T/F
T
Late-stage metrics generally should be tied to revenue. some examples of these metrics can include. select all
- lead generation
- pipeline allocation
- opportunity allocation
- revenue allocation
- marketing allocation
- sales use
everything except 5
- Which of these tasks would having buyer personas help accomplish? Select one
• Track visitors to your website
• Identify the profiles of people who have unsubscribed
• Create content that will engage your buyers more effectively
• Measure the ROI for your content marketing program
3
2. Buyer personas set which of the following for your content? Select all that apply • Tone • ROI • Style • Delivery strategies
1,3,4
3. A buyer persona should be a representation of which of the following? Select one • Your biggest customer • Your favorite customer • Your ideal customer • Your last customer
3
- Which of the following statements are true about buyer personas? Select all that apply
• Buyer personas can help you determine the best tone and style for your content
• You only need one buyer persona
• All delivery strategies for your content are the same regardless of the buyer personas
• Understanding challenges and accompanying emotions can be valuable to creating a persona
1,4
knowing your buyer personas will help shed light on which of the following? select all
- your audience’s top concerns
- your audience’s consumption preferences
- your audience’s previous work history
- your audience’s goals
124
Can have standalone smart list in the database section. T/F
T
