Section B - Tesco Flashcards
What 5 things could you talk about for Tesco?
Globalisation Consumer Protection Law Environmental Law New Leadership Organic & Inorganic Growth
Where did Tesco decide to open stores, and what were they called?
USA
Fresh & Easy
What were Tesco’s global profits in 2011?
£2.8bn
What were Tesco’s losses in USA in 2011?
£186m
What function was poor in Tesco’s venture?
Marketing
They failed to advertise on social media and TV.
Target market didn’t know they existed
How long had they spent on market research?
10 years
What was wrong with Fresh & Easy being a deliberately small in size shop, in the aim that customers will frequently visit?
Americans prefer to bulk buy and shop less frequently
What happened with unions in reference to Fresh & Easy?
American union leaders complained saying there was an obvious difference between the way American and British staff were treated
How many stores did they open, and then close, on the West Coast?
199
How much did the Fresh & Easy venture cost for Tesco overall?
£1.2bn
What was Tesco’s problem in terms of Consumer Protection Law?
They displayed misleading offers on strawberries and had to pay a £300,000 fine for breaking the consumer goods legislation
What happened in Tesco’s Trade Description Act problem?
The advertised a promotion and then failed to remove this advertisement when the promotional stock was finished and full-price stock was being sold instead
What was the name of Tesco’s leader?
Phil Clarke
When was he set to leave and how much was his package worth?
2014
£10m
Why did Clarke leave?
Sales and profits for the first half of the year would be lower than expected
