Section B - Apple Flashcards
Which topics can you talk about Apple for?
Employment Law Health and Safety Law Technological Impacts New Leadership Cultural Differences
What happened to Apple in terms of Employment Law?
127 workers were medically affected in one of their Chinese factories by exposure to a harmful chemical which caused illness. The workers were then given too little compensation and were pressured into leaving their jobs
How did Apple respond to poor conditions in their factories?
They moved production to the US.
The 2013 Mac Pro was wholly manufactured and assembled in the US, whereas parts used to be manufactured abroad with assembly in the US
What happened to sales of MP3 players in 2014 compared to 2011?
Fell by almost £110m (22%) to £318m
When was the first iPod released and how many iPods had sold around the world by 2010.
2001
275m
How many smartphones were in use at the end of 2012?
more than 1 billion
What was the name of the new leader who took over Apple after Steve Jobs died in 2011?
And how much is he worth today?
Tim Cook
$400m
What did Cook make major changes to? Why?
He made major changes to the senior executive team as he wanted to create a harmonious environment so he “weeded” out people with disagreeable personalities
What did Cook focus on?
China and expanding product range
What did Apple achieve in the first quarter of 2015?
They achieved the highest recorded profit made by a company for the first quarter of 2015 with profits of $18bn
How many units of the iPhone 6 sold within the first month?
nearly 20 million units
