Section B - Aer Lingus Flashcards
1
Q
What can you talk about for Aer Lingus?
A
New Leadership
2
Q
When did Willie Walsh become chairman of Aer Lingus?
A
2001
3
Q
What did Walsh do to help with their financial difficulties?
A
eliminated 2,000 staff positions
Reduced no. of aircraft types
Sold non-core assets
4
Q
What he reconfigure Aer Lingus as?
A
A low-cost airline
5
Q
What services did he withdraw?
A
Short-haul business class
Cargo services
Restricted the frequent flyer programme
6
Q
Why did Operating profits rebound but not net profits?
A
write-offs and redundancies
7
Q
What were Aer Lingus’ Profit in 2001, 2002 & 2003?
A
2001 - (€139.9m)
2002 - €35.3m
2003 - €69.2m
8
Q
What strategy did Walsh use?
A
Porter’s Cost Leadership Strategy
