Section 5 important stuff Flashcards
A model of communications suggesting that an intended message is directly received (“injected”) and completely accepted & believed by the receiver.
hypodermic theory:
The idea that media presents a version of reality that eventually “cultivates” a worldview generally accepted by the population.
cultivation theory
the idea that the media have little effect on citizens. Media affects us indirectly through others.
minimal effects theory:
The process of predisposing media readers or viewers to think and act a particular way.
priming
the process of giving a news story a specific context or background. (The media explaining the news with facts, opinions, and background context.)
framing
when the media’s message makes it clear to the reader or viewer that the information
Overt media
The ability of powerful media to focus public attention on particular issues or topics via strength of its coverage. The media attempts to get government to do something about these issues in several stories.
agenda setting
The common media practice of only reporting which candidates are ahead in the public opinion polls. This journalism does not report on why the candidates are ahead or what their issues are.
horse-race journalism
A tendency by the media to increase coverage of candidates who are currently polling well.
bandwagon effect
A provision of the 1934 Communications Act, this federal rule requires broadcasters to provide equal opportunities for airtime and advertising to all legally qualified candidates for the same office.
equal-time rule
A style of journalism in which all journalists cover the same issues and stories rather than seeking out their own stories.pack of wolves.
pack journalism
A law that mandates government proceedings and meeting documents be made available to the public.
Freedom of Information
sunshine laws
A 1967 act that requires the executive branch of the U.S. government to provide information requested by citizens; a “sunshine law” that allows citizens to know what the government does. Helps the Media to be a ‘political watchdog’ to report on scandals or corruptions in government.
Act (FOIA):
In politics, newly elected officials want to claim more authority and influence an elected official by claiming they win with substantial popular support. A politician with a mandate has confidence to push for desired policies, knowing people will probably maintain their support.
mandate
a Supreme Court case that identified a Miller test for obscenity, allowing the regulation of indecency in broadcasting; as well as allowing communities to decide on indecent pornography.
Miller v. California (1973)