Secondary research Flashcards
1
Q
Types of secondary data:
A
- Raw data: little to no processing – databases, websites
- Compiled data: some summarization – government, journals
- Surveys: census, logistics performance index
2
Q
Finding secondary data:
A
- Public statistical providers (usually govt-Stats SA)
- Specialized search engines
- Organisations related to specific research topics (Gartner)
3
Q
Advantages of secondary data:
A
- Saves time
- Accessible
- Cost
- Breadth
4
Q
Disadvantages:
A
- Could be inappropriate
* Lack of control over data quality
5
Q
Checklist:
Overall:
A
- Answering research questions
- Up to date
- Can relevant data be separated
6
Q
Precise:
A
- Reliable
- Credible
- Original purpose
7
Q
Costs and benefits:
A
- Financial cost
- Downloadability
- Benefits>cost?
