Schedule N Flashcards
reasons firms will grow (4 points)
- economies of scale
- economies of scope
- benefit from the experience curve
- acquiring other businesses creating synergies
reasons for retrenchment (2 points)
- economic downturn
- suffering from diseconomies of scale
how do businesses retrench? (5 points)
- reduce physical stores
- reduce number of employees
- reduce output
- reduce portfolio size
- reduce geographical area
when does change occur
when businesses alter their structure, size or strategy to respond to internal or external influences
reasons for change (4 points)
- to meet objectives e.g. gain market share
- to respond to external forces e.g. consumer demand
- respond to internal forces e.g. employee pressure
- gain a competitive advantage e.g. economies of scale
reasons a business may want to grow (4 points)
- increase shareholder value
- increase market share
- decrease average costs
- stakeholders perception of success
reasons for retrenchment (4 points)
- restructure to increase efficiency
- turn around poor performance
- focus on core businesses
- sell off less profitable parts of business to increase overall performance
organic growth
when a business expands in size by opening new stores, branches, functions or plants
benefits of organic growth (5 points)
- low risk
- get to maintain control
- less disruption
- typically more sustainable
- incremental growth
disadvantages of organic growth (3 points)
- takes a long time
- dont gain synergies
- slow gain of market share
external growth
when a business expands in size by either merging with or taking over another business
advantages of external growth (6 points)
- quick access to new markets
- quick growth
- material impact of market share
- become a more diversified business
- access to new technology
- overseas business will mean you gain their experience
disadvantages of external growth(3 points)
- expensive
- high risk
- managers of business may lack experience in new market/business
economies of scale
the advantages enjoyed by a business as it increases the scale of its current operations leading to a fall in unit costs
technical economies of scale
the benefits enjoyed when a business is able to spend more on larger and more efficient machinery leading to a decrease in average unit costs
purchasing economies of scale
the benefits enjoyed when a business is able to negotiate greater discounts with suppliers for bulk buying to lower average unit costs
managerial economies of scale
the benefits enjoyed when a business can employ specialist people leading to a fall in average costs
financial economies of scale
the benefits enjoyed when a business gets bigger and has more assets
economies of scope
the advantages enjoyed by a business as it increases its operations by expanding its range of activities leading to lower AUC
the experience curve
the advantages enjoyed by a established business as a result of having both managers and employees who are experienced with the running of the business
diseconomies of scale
the disadvantages suffered as a result of the business increasing its operations scale leading to increased unit costs
rising unit cost will force a business to… (2 points)
- increase selling price of product
- sell less products to decrease costs (retrenchment)
diseconomies of scales (communication issues) (3 points)
- larger firms struggle to communicate internally
- increased costs for communication methods
- lots of workers = harder to communicate with them all
diseconomies of scales (coordination and control) (2 points)
- large firm = more people = harder to organise
- may become harder to delegate and moderate
diseconomies of scales (motivational issues)(3 points)
- increase size of business = less contact with senior managers and overall vision of the business
- may feel insignificant in bigger businesses
- Maslows hierarchy of needs
Greiner’s model of growth: Phase 1(3 points)
- Characteristics: creative and lack of hierarchy as business is young and entrepreneur is likely to be in control
- Crisis: need for direction
- Revolution: creation of leadership structure
Greiner’s model of growth: Phase 2(3 points)
- Characteristics: Better structure, some managers may feel lack of autonomy
- Crisis: autonomy
- Revolution: increase delegation
Greiner’s model of growth: Phase 3(3 points)
- Characteristics: decentralised decision making. senior managers feel they no longer have control
- Crisis: loss of control
- Revolution: introduce more formal procedures
Greiner’s model of growth: Phase 4(3 points)
- Characteristics: centralised decision making and increased bureaucracy
- Crisis: red tape
- Revolution: coordination between HQ and functions
Greiner’s model of growth: Phase 5(3 points)
- Characteristics: increased communication and team work between HQ and functional areas
- Crisis: Potential future crisis but will vary between organisations
- Revolution: dependant on the nature of the crisis
limitations of Greiner’s model (4 points)
- only a model, growth isn’t always perfectly linear
- you can skip phases of model
- you can retrench which model doesn’t show
- the longer you stay in one stage of growth the greater the resistance to change
Horizontal integration
2 businesses at the same stage e.g. Tesco and ASDA
vertical integration
2 businesses at different stages e.g. Tesco and Bookers
conglomerate integration
2 unrelated businesses integrating
Advantages of diversification (4 points)
- may reduce risk
- might acquire intellectual property
- might acquire talent
- gained increase marketing exposure
Disadvantages of diversification (5 points)
- culture clash
- red tape
- monopoly issues
- lack of direction
- might lack efficiency
joint ventures
two or more businesses agree to act collectively to set up new business venture with all parties contributing equity to fund the set up
advantages of joint ventures (5 points)
- access to new markets and distribution networks
- increased capacity
- sharing of risks and costs with a partner
- access to new knowledge and expertise
- access to greater resources e.g. tech and finance
disadvantages of joint ventures (5 points)
- objective of venture is unclear
- communication between partners is not good
- partners expect different things from venture
- expertise and investment isn’t equal
- conflict over decision making