Scale Development Flashcards
Ideally, the variance in a response to a question will be due to the underlying construct we’re measuring. However, it will also be caused by…
Error
What is a reliable scale?
Consistency of the scale in measuring a variable
Split-half reliability
Split into two
Two halves should correlate strongly
Which is the best measure of reliability?
Internal reliability
Split-half reliability
If the scale is reliable, the two halves should…
Correlate strongly
Why is internal reliability a very accurate measure?
Averages over many correlations
The coefficient alpha indicates…
Proportion of variance attributable to TRUE score
DeVellis recommends that a coefficient alpha of <0.6 is
Unacceptable
DeVellis recommends that a coefficient alpha of >.9 indicates
Probably should shorten the scale
3 ways of testing for reliability
Internal reliability
Split-half
Test-retest reliability
How is Cronbach’s alpha limited?
It is not a measure of unidimensionality
What is test-retest reliability?
Scores at one point in time should be correlated with scores at another point in time
A high test-retest reliability means there is a
Strong correlation between two administrations
Low test-retest reliability might reflect ________ rather than unreliability
Temporal instability
Low test-retest reliability does not always indicate unreliability…
May indicate temporal instability
What is validity?
Extent to which scores from scale reflect variable
Scale validity can be increased by (2)
a) Interviews with target sample to generate Qs
b) Ask experts to rate Qs
What is construct validity?
Does the scale correlate to other constructs in line with theoretical expectations?
How to assess construct validity (1)
Administer 2 similar scales
Should correlate
3 kinds of validity
Content
Construct
Predictive
Predictive validity
Can the scale accurately predict a future criterion?
E.g. can an intelligence scale predict University-goers 10 years later?
Do we aim for or avoid kurtosis?
Avoid
How to work out skewness?
Z = S (skewness) / SE
If Z is LARGER than 3.08, this indicates
Highly significant levels of skewness