saptamana optispe Flashcards
1
Q
What are the qualitative approaches?
A
Interviews
Observations
Case studies
Content analysis
2
Q
What are the 2 types of interviews?
A
Structured:
-list of questions
-all respondents are asked the same
Semi-structured
-set of questions
-follow up questions based on responses
3
Q
What is content analysis?
A
Looking at themes within text
May emerge from text, or be specific in advance
Can be transformed - become quantitative
Frequency data - statistical analysis
