Sampling Flashcards
What is a sample?
A sample is a group of people that represent a certain type / doesn’t have to be people tho.
What is Sampling bias?
the sample used in a study or survey is not representative of the larger population it’s supposed to represent.
This can happen if certain groups or individuals are systematically overrepresented or underrepresented in the sample, leading to inaccurate or misleading results.
What is a representive sample?
accurately reflects the characteristics of the larger population from which it is drawn.
How to achieve representative sample ?
researchers use various sampling techniques to ensure that every subgroup within the population has a fair chance of being included in the sample.
helps to minimize sampling bias and ensures that the findings from the sample can be generalized to the broader population with greater confidence.
Can a sample literally represent a population?
What is epsem?
An equal probability selection method (epsem) is a procedure for producing a sample into which every case in the target population has an equal probability of being selected
What is Randomness?
process of selecting individuals or items from a population in a way that every member of the population has an equal chance of being chosen.
Why is random sampling good?
helps ensure that the sample is representative and minimizes bias
-Randomness helps to ensure the generalizability of the findings from the sample to the larger population.
How can random sampling be achieved?
random sampling - where each member of the population has an equal probability of being selected
stratified random sampling - where the population is divided into subgroups and random samples are taken from each subgroup.
What is random sampling? - simple
where each member of the population has an equal probability of being selected
What is stratified random sampling?
where the population is divided into subgroups and random samples are taken from each subgroup.
What us Opportunity Sample?
Sometimes called a convenience or haphazard sample.
-type of non-probability sampling method where the researcher selects individuals or items for inclusion in the sample based on their availability and accessibility (easily recruitable)
Problems with opportunity sample?
-Can introduce bias because it may not accurately represent the larger population.
-results obtained from an opportunity sample may not be generalizable to the broader population due to the potential for sampling bias.
What is snowball sample?
Where the people initially recruited for the sample in turn recruit other participants.
how snowball sampling can be better than convenience sampling:
-Access to hard-to-reach populations: Snowball sampling allows researchers to access populations that are difficult to reach through traditional means. Participants recruited through referrals may be more willing to participate and provide valuable insights.
-Network effects: Snowball sampling leverages existing social networks, which can lead to a more diverse sample compared to convenience sampling. This can be especially advantageous when studying social phenomena or behaviors influenced by social networks.