sales promotion methods

Question 1

What is an advantage of easy to target customers in advertising?

Answer 1

Low cost

This refers to the affordability of targeted advertising methods.

Question 2

What is a disadvantage of publicly visible reviews?

Answer 2

Needs updating regularly

Regular updates are necessary to keep information accurate and relevant.

Question 3

What is a disadvantage of posters and billboards?

Answer 3

Each advert only visible if passing so lots needed to be effective

This highlights the limitation of visibility for outdoor advertising.

Question 4

What is an advantage of using magazines for advertising?

Answer 4

Can specify target market by hobbies and interest

Magazines allow advertisers to reach specific demographics.

Question 5

What is a disadvantage of magazines in advertising?

Answer 5

Time consuming to create as needs content to stay relevant

Creating magazine ads requires significant time investment.

Question 6

How is SALES PROMOTION different from advertising?

Answer 6

Sales promotion focuses on short-term incentives to encourage purchases

It contrasts with advertising, which aims for long-term brand awareness.

Question 7

What should be included for each of the 7 sales promotion methods?

Answer 7

Description, Advantages, Disadvantages, Example of use

These elements provide a comprehensive overview of each method.

Question 8

Fill in the blank: Each advertising method should have one _______ and one disadvantage.

Answer 8

ADVANTAGE

This emphasizes the need to evaluate each method critically.

Question 9

What is a common requirement for digital advertising methods?

Answer 9

The text mentions that 2 digital methods are missing

This indicates that digital advertising is a crucial area to explore.