digital advertising Flashcards
1
Q
What is the purpose of advertising?
A
To promote products or services and increase awareness.
Advertising aims to drive consumer action and inform potential customers about offerings.
2
Q
What makes an advertising campaign effective?
A
Effective campaigns are:
* Attention-grabbing
* Memorable and sharable
* Repetitive
* Timely for the target market
An effective campaign encourages consumer action.
3
Q
Fill in the blank: An effective advertising campaign should be _______.
A
Attention-grabbing
4
Q
What are the four advantages of digital advertising methods?
A
- Targeted reach
- Cost-effectiveness
- Measurable results
- Flexibility in campaign adjustments
Digital advertising allows for precise targeting and analytics.
5
Q
What are the four disadvantages of digital advertising methods?
A
- Ad fatigue
- Privacy concerns
- Technical issues
- High competition
Digital methods can lead to oversaturation and consumer privacy issues.
