public relations Flashcards
What is public relations?
Public relations (PR) is how companies seek to create a positive reputation in the public’s opinion.
Public perception is influenced by various media including news, TV magazines, and sometimes government reports.
How can companies influence opinion?
Companies can influence opinion through various strategies including media engagement and targeted messaging.
This may involve press releases, social media campaigns, and public appearances.
What is a press release?
The company writes the news it wants people to see/hear and sends it to the magazines/newspapers it wants to publish it.
Press releases are a key tool in public relations for managing company news.
What is product placement?
The company pays to have its product included in a TV show or film.
This strategy aims to increase brand visibility and consumer engagement.
What factors should a business consider when promoting its product?
A business needs to consider:
* Audience
* Brand
* Reach
* Budget
These factors help define the promotional strategy and ensure it aligns with business goals.
Define ‘Brand’ in the context of promotion.
Brand refers to your brand’s personality, style, values, and how you can effectively communicate this through your campaign.
Understanding your brand is crucial for creating a cohesive marketing message.
What does ‘Audience’ refer to in marketing?
Audience refers to who your target customers are, where they will see/hear the adverts, and what will grab their attention and inspire action.
Identifying the audience is essential for effective communication.
What is meant by ‘Reach’ in marketing?
Reach refers to where your target market is located geographically: local, regional, national, or international.
Understanding reach helps tailor marketing efforts to specific locations.
What does ‘Budget’ mean in promotional strategy?
Budget refers to what you can afford to spend and how the cost of promotion affects your break-even time-frame.
Budgeting is critical for ensuring the sustainability of marketing efforts.
Fill in the blank: Public __________ is perceived through various media.
relations
This term is integral to understanding how companies manage their reputation.
