Sales Promotion Flashcards
What is sales promotion
Way to persuade customers into buying your product
What is BOGOF
Buy one get one free
This can encourage purchases
Point of sales advertising
Stall near checkout promoting a product
Free gift/trial
when a business gives a free gift to attract customers into using their product
Loyalty schemes
This is to retain customers by giving them money off, rewards by using this card
What is customer service
A way the business and employees treat customers before and after purchases
What is customer satisfaction
This is when a customer is happy with the product and the sale
What is customer dissatisfaction
This is where the customer is unhappy with the sale and purchase
Why is it good to know product knowledge
- A customer ask questions about it
- Incase of allergies
- This can retain customers
What’s good about customer engagement
- Polite, respectful
- Communication skills
What’s good about after sale service
It’s good to make a customer happy by giving them refunds or exchanges this increase sales and customer loyalty
Ways a business show good customer service
- Polite
- Clean environment
- Communication skills
- Good refund services
- Meets customers needs and wants
