Market Research Flashcards
1
Q
What is market research
A
The research a business do to create its overall brand
2
Q
What is primary research
A
Research you find yourself (field research)
3
Q
What is secondary research
A
Research that is already done for you (desk research)
4
Q
Types of primary research
A
Questionnaires
Focus groups
Interviews
Survey
5
Q
Types of secondary research
A
Government satifistcs
Websites
