advertising methods Flashcards
types of advertising methods
radio
magazine
newspaper
websites
social media
leaflets
what is advertising?
this is a way of letting potential customers know what product they will purchase
when deciding what method of advertising to choose you need to consider
Audience- will the advertising reach the customers
Budget - how much will advertising cost and is it in budget
Reach - how many people the advertisement will reach
benefit of leaflets
cheap to produce
no specific target audience
can reach a large amount of customers as this is chap to make
negatives of leaflets
people tend to ignore them
benefits of social media
cheap to advertise
a variety of people use social media
negatives of social media
if you are targeting older customers it is unlikely to reach them
benefits of websites
cheap to maintain
internet is used by a variety of customers
negatives of websites
cannot target a specific audience
you have to search for a website
benefits of newspapers
target an older audience
local newspaper are cheap to buy
cheap to advertise
negatives of newspaper
not common as other advertisements
benefits of magazines
colorful attracts customer
aimed at people with specific interests
can reach a large number of people
negatives of magazines
expensive to produce
benefits of radio
can reach a large number of people
negatives of radio
most expensive
have to tune into the correct station
