Branding Flashcards
1
Q
What is brand identity
A
All things related to a product or service
Name
Logo
Jingle
Slogan
2
Q
What’s is brand personality
A
The differentiation of the brand
3
Q
Types of usp
A
Price
Logos
Product
Packaging
4
Q
What makes a successful brand
A
Brand image
Brand identity
Brand strategy
Brand personality
5
Q
What is a brand
A
A way of creating a unique identity for a product or service to differentiate it from competitors
6
Q
Branding is used
A
Image
Quality
Recognision
Trust
Loyalty
Adding value
Differentiation
7
Q
Branding methods and techniques
A
Design - logo
Sound - song jingle
Strap line - think different
Endorser - celebrity
Character - battery bunny
8
Q
What are the sampling methods
A
Quota
Convenient
Cluster
Random
9
Q
What is brand image
A
Way of showing your brand logo name etc
