Sales & Marketing Applications (14%) Flashcards
When a lead is converted, the Sales Director of a company would like the standard “Description” field on the opportunity record to be filled by a custom “Description” field on the lead record. Which of the following represents a solution that can be used to meet this requirement? Choose 2
A.) Map the custom field on the Lead objects to the standard field on the Opportunity object
B.) Define a formula field on the Opportunity object
C.) Create a flow using Flow Builder
D.) Map the custom field on the Lead object to a custom field on the Opportunity object and use the workflow field to update
C.) Create a flow using Flow Builder
D.) Map the custom field on the Lead object to a custom field on the Opportunity object and use the workflow field to update
Custom fields on the Lead object cannot be mapped to standard fields on the Opportunity object, but they can be mapped to other custom fields. In this example, the custom “Description” field on the Lead object can be mapped to a custom field on the Opportunity object. Then, a workflow field update can be used to update the standard “Description” field on opportunity records from the mapped custom field. This can also be achieved by using a record-triggered flow that can be triggered after the lead has been converted.
What is true regarding the News feature? Choose 2
A.) News cannot be disabled once it is enabled
B.) News provides news articles about customers, partners, competitors, and industries
C.) News articles are displayed in the Insights component
D.) News can be displayed on accounts, contacts, leads and the Home page
B.) News provides news articles about customers, partners, competitors, and industries
D.) News can be displayed on accounts, contacts, leads and the Home page
News can be enabled or disabled in Account Settings. It provides news articles and is displayed on accounts, contacts, leads, opportunities, and the home page. News articles are displayed in the News component that should be added to the Account page layout.
CosmicComputers is a company that was originally established in the US, but it sells products in several countries such as Australia, Canada, and France. The Chief Technology Officer of the company is considering the use of SFDC for storing products and their prices in different countries. Each product is sold at a different price in each country. However, the company would like to use only one currency to store prices in SFDC. Which of the following are required to allow the company to manage products and prices for multiple countries? Choose 2
A.) A custom list price for each product
B.) A custom list price for each product in each custom price book
C.) A custom price book for each country
D.) A custom price book for each product
B.) A custom list price for each product in each custom price book
C.) A custom price book for each country
In order to meet this requirement, a custom price book can be defined for each country where the company sells its products. A custom list price can be defined for each product in each custom price book. A single currency, such as USD, can be used to define the custom list price. Since multiple custom price books need to be defined, a custom list price must be created for each product and custom price book.
Which of the following are features of the Opportunity workspace? Choose 3
A.) Update the Opportunity Amount and Close Date
B.) View the Sales Path for the Opportunity
C.) Create a unique set of sales stage for each opportunity
D.) Send an email related to the Opportunity
E.) Use the “Activity history” related list in the Activity Timeline view
A.) Update the Opportunity Amount and Close Date
B.) View the Sales Path for the Opportunity
D.) Send an email related to the Opportunity
The Opportunity Workspace includes the Sales Path section, opportunity fields, and related information such as Contact Roles and Notes. It also allows emails to be sent from the Activity Composer. The way the users work with activities on the record page can either be via the Related List view or the Activity Timeline view. If the Activity Timeline view is enabled, the Open Activities and Activity History related lists will not be visible.
Cosmic Enterprises will be adding a new product that will be delivered once ordered but billed in quarterly installments for one year. How can this be reflected in SFDC? Choose 1
A.) Create a default quantity schedule for the products
B.) Create a default revenue schedule for the product
C.) Create both a default revenue and quantity schedule for the product
D.) Create a customizable schedule for the product
B.) Create a default revenue schedule for the product
As the product is delivered at one time but the revenue will be received in installments, a revenue schedule the defines the revenue amounts and number of installments should be created.
Your company would like to send an email when prospects register their interest in your products using your Web-to-Lead form. Different emails should be sent based on the product of interest. If no product is selected, then a generic email should be sent. What do you need to consider when setting this up? Choose 1
A.) Creating multiple assignment rules could satisfy this requirement if the order is specified correctly
B.) It is not possible to send different emails as there can only be one auto-response rule
C.) Creating multiple response rule entries could satisfy this requirement
D.) As more than one email notification is required, workflow rules could be used
C.) Creating multiple response rule entries could satisfy this requirement
Although there can be only one auto-response rule active at one time, there can be multiple response rule entries, each with different criteria. SFDC will evaluate them in the order specified. Rules are processed in order and stop processing at the first time matching entry, and then emails are sent using the specified email template. If no response rules apply, the rules users the default template you specify on the Web-to-Case or Web-to-Settings page.
An org wants to sell its products at different prices to different types of customers. How can this be set up? Choose 1
A.) Create multiple records in the standard price book for each product.
B.) The discount field on opportunity line item can be filled in for each customer
C.) A workflow can be used to update the opportunity line item price based on the customer type
D.) Create a price book for each customer
D.) Create a price book for each customer
Separate price books can be set up for different customer types. The price book can be selected when the Opportunity products are added. A workflow rule would not be the best solution as it would apply the update to all products.
When converting a Lead, an admin can set up field mapping from the Lead fields to which objects? Choose 3
A.) Contact
B.) Account
C.) Case
D.) Opportunity
A.) Contact
B.) Account
D.) Opportunity
For custom Lead fields, your admin can specify how they map to custom Account, Contact, and Opportunity fields
Larry Miller, a Sales Exec, is planning to attend a conference where he expects to meet various channel partners. How can an admin ensure that the Executive is able to access the latest news about his partners while en route to the conference? Choose 1
A.) Check any motes recorded against partners in the account record in the Salesforce mobile app
B.) Check the Partner Chatter group in the Salesforce mobile app
C.) Enable the News feature to allow the sales executive to view news related to partners in the Salesforce mobile app
D.) Do a Google search on each of the partners
C.) Enable the News feature to allow the sales executive to view news related to partners in the Salesforce mobile app
The News feature provides users with a customized list of timely, account-relevant news from US sources. This feature is available on accounts, contacts, leads, and the Hole Page in Lightning and Salesforce mobile app.
For a new product launch, campaigns have been set up to track responses from the website, print advertisement, and direct marketing activities. How could the overall number and value of opportunities generated from the product launch be tracked? Choose 1
A.) Create a master-detail relationship between the campaigns and use roll-up summary fields to display the totals
B.) Create a trigger that calculates the number and value of opportunities related to the campaign and display on each campaign
C.) Create a report that totals the opportunities related to each campaign
D.) Create a campaign hierarchy linking the campaigns and view the campaign statistics on the parent campaign.
D.) Create a campaign hierarchy linking the campaigns and view the campaign statistics on the parent campaign.
Campaign hierarchy statistics show aggregate data for a parent campaign and all the campaigns below it in the hierarchy. The campaign statistic fields include Total Opportunities in Hierarchy and Total Value Opportunities in Hierarchy.
The Director of Sales wants a report that shows the Opportunity pipeline for the current and next fiscal quarters. This report should be grouped by Sales Rep and Opportunity Stage. Which report format would be best to use to create this custom report? Choose 1
A.) Tabular Reports
B.) Matrix Report
C.) Summary Report
D.) Joined Report
B.) Matrix Report
A matrix report can be created and the “Stage” and “opportunity Owner” fields used in column and row grouping respectively. “Fiscal Period” can be used in either row or column grouping to show information by each fiscal quarter.
When a lead is converted, the Sales Director of a company would like the standard “Description” field on the opportunity record to be filled by a custom “Description” field on the lead record. Which of the following represents a solution that can be used to meet this requirement? Choose 2
A.) Map the custom field on the Lead object to the standard field on the Opportunity object
B.) Define a formula field on the Opportunity object
C.) Create a flow using Flow Builder
D.) Map the custom field on the Lead object to a custom field on the Opportunity object and use workflow field update
C.) Create a flow using Flow Builder
D.) Map the custom field on the Lead object to a custom field on the Opportunity object and use workflow field update
Custom fields on the Lead object cannot be mapped to standard fields on the Opportunity object, but they can be mapped to other custom fields. In this example, the custom “Description” field on the Lead object can be mapped to a custom field on the Opportunity object. Then, a workflow field update can be used to update the standard “Description” field on opportunity records from the mapped custom field. This can also be achieved by using a record-triggered flow that can be triggered after the lead has been converted.
Which of the following are steps related to setting up Web-to-Lead? Choose 3
A.) Map lead fields B.) Create an assignment rule C.) Create an auto-response Rule D.) Create a new custom object E.) Create a Web-to-Lead record type
A.) Map lead fields
B.) Create an assignment rule
C.) Create an auto-response Rule
If the Web-to-Lead form captures information that are not appropriate for standard SFDC fields, custom lead fields can be created. It can then be specified how these custom lead fields map to custom fields on the Account, Opportunity, and Contact objects during lead conversion. Auto-response rules can be set up for Web-to-Lead. An assignment rule can be created to assign web-generated leads to a user or a queue. The assignment rule needs to be active, otherwise the web-generated leads get assigned to the default Lead owner specified in Lead Settings.
Sarah is the manager of a team of sales reps who collaborate on Opportunities. They are each awarded an appropriate share of the total sale on each Opportunity. Which of the following features should her company implement? Choose 2
A.) Opportunity Splits
B.) Opportunity Teams
C.) Opportunity Collaboration
D.) Opportunity Revenue Sharing
A.) Opportunity Splits
B.) Opportunity Teams
Opportunity Teams (Team Selling) allow defining a team that works together on opportunities. Opportunity Splits allow opportunity revenue to be split by percentage for each team member. team members must be in the Opportunity Team in order to add them to Opportunity Splits.
Gary Smith, a top-performing sales rep, is likely to close a million-dollar opportunity with a high-value client. the rep wants to be well prepared for his upcoming meeting with the client. How can an admin empower him with the most up-to-date information while en route to the meeting? Choose 1
A.) Shortly before the scheduled meeting, send the sales rep an email alert with the most relevant and up-to-date information about the client from the client’s website, twitter account, and Google results
B.) Post the most relevant information about the client on Chatter and @mention the sales rep
C.) Create a Workflow rule to send customized outbound messages to the sales rep’s mobile device, based on the clients associated with upcoming calendar events
D.) Enable the News feature so that the sales rep can access the most relevant information related to the client
D.) Enable the News feature so that the sales rep can access the most relevant information related to the client
How many standard price books can an org have? Choose 1
A.) 1
B.) 0
C.) 3
D.) 2
A.) 1
An org can have only 1 standard price book. However, it can have multiple custom price books