Sale Processes Flashcards
What are our principles in sales?
Be a listener more than a talker.
Be honest and sincere.
Be educating and enlightening.
Be a guide and give next steps.
Be vocal of value with price.
What are the expectations of the 1st session of the Fitness JumpStart?
1) Comprehensive goal, lifestyle, and biometric assessment with personal trainer
Goal Inventory
Lifestyle Survey
Assessment
Selling points
20 different fitness statistics, measurements, and even photos
Housed in a secure and password protected app
Taken monthly for clients
heart rate
blood pressure
flexibility
measurements
weight
bodycomp
visceral level
posturescreen
photos
etc.
What are the expectations of the 2nd session of the Fitness JumpStart?
2) Nutrition needs analysis and prescription with registered dietitian
Selling points
biometric assessment results used to design precise, custom nutrition parameters
practical strategies that can be maintained over a lifetime
lifestyle
challenges
likes/dislikes
sample day
calories
macros
strategies
journaling
What are the expectations of the 3rd session of the Fitness JumpStart?
3) Sample customized workout session with personal trainer
Selling points
experienced certified personal trainers
warmup
chest
back
hips
shoulders
lats
quads
hamstrings
abs
biceps
triceps
calves
cooldown
What are the expectations of the Training Only JumpStart?
The client receives one 90-minute home-delivered session that opens with the comprehensive biometric assessment and goal inventory and closes with the sample customized workout session, all with the personal trainer
What are the ingredients to a great conversation?
Ingredient 0: prequalify them via location and ability to buy
Ingredient 1 : them telling you the problem via your questions
Ingredient 2: you responding helpfully with the solution
Ingredient 3: answering their specific questions about our service
Ingredient 4: you helping them by explaining first steps (jumpstart)
How do you answer inbound calls?
Elect Wellness, this is [YourName]. Would you tell me your name again…
How to answer the question “Do you offer a personal trainer that would come to my home?”
Absolutely! Furthermore, we bring all the equipment with us too. That is of course, if you are within our service area. May I ask where you live? … oh perfect, yes we can definitely come to you. Let me ask you this …. oh I’m sorry I didn’t catch your name yet … what was it? Nice to meet you _____. (Write down their name and make sure you use it throughout the conversation.) So what made you reach out to us? Can you tell me a little about your health and fitness goals?
How to answer the questions “Is this a gym? What kind of facilities do you have?”
Actually, we’re better than a gym. We offer 1-on-1 coaching with both a personal trainer and dietitian, and furthermore, we come right to your home, so there’s no gym necessary. Let me ask you this …. oh I’m sorry I didn’t catch your name yet … what was it? Nice to meet you _____. (Write down their name and make sure you use it throughout the conversation.) And can you tell me your city so I can make sure we serve your area? And what made you reach out to us? Can you tell me a little about your health and fitness goals?
How to answer the questions “What do your services cost? / What do you charge per session?”
We actually have monthly membership options, and have over 25 possible service structures, depending on how you combine the frequency of your personal training and the intensity of your nutrition coaching and accountability … so our services can range anywhere from as little as $150 a month to as much as $2500, depending on what you personally want and need. I can tell you our average client invests about $1000 a month, but you may choose to do more or less. I’ll send you a link here that will give you access to our online service customizer so you play with different options and see exactly what they would cost. While I’m doing that, …. oh I’m sorry I didn’t catch your name yet … what was it? Nice to meet you _____. (Write down their name and make sure you use it throughout the conversation.) And can you tell me your city so I can make sure we serve your area? While I’m sending you this link, can you tell me a little about your health and fitness goals?
How to answer the question “Do you take insurance, or is just cash?”
We don’t take insurance, but we have had a handle of clients successfully use their Health Savings Accounts to pay for our services. We do have personal nutrition coaching programs, for example, that are only around $150 a month … and are MUCH more effective than what you get typically covered by insurance. So if you really want results, you might consider avoiding insurance-covered programs anyway. Let me ask you this … oh I’m sorry I didn’t catch your name yet … what was it? Nice to meet you _____. (Write down their name and make sure you use it throughout the conversation.) And can you tell me your city so I can make sure we serve your area?Can you tell me a little about your health and fitness goals? (many times this question comes from folks looking for a dietitian)
How to answer the question “I’m looking for more information about what you all do?”
Sure … we help [your area] residents improve their quality of life through our home-delivered personal training and nutrition coaching services. We come right to your home and bring all equipment with us as well. Let me ask you this …. oh I’m sorry I didn’t catch your name yet … what was it? Nice to meet you _____. (Write down their name and make sure you use it throughout the conversation.) And can you tell me your city so I can make sure we serve your area? Can you tell me a little about your health and fitness goals?
How to answer the question “What types of service to you offer for weight loss?”
Great question! That’s actually the primary reason people come to us, and our unique solution is what sets us apart. The “secret sauce” behind all those weight loss testimony videos of our clients you may have seen on our website … is our nutrition coaching component. Our dietitian doesn’t just build a strategy for you, but more importantly … actually holds you accountable to following it by reviewing your journals and checking in with you DAILY with ideas, tips, and tricks for constant, steady improvement. This of course, is all on top of our home-delivered personal training, which further accelerates weight loss and builds your long-term metabolism. Before I can go into more detail about what WE do though, …. oh I’m sorry I didn’t catch your name yet … what was it? Nice to meet you _____. (Write down their name and make sure you use it throughout the conversation.)can you tell me a little about your health and fitness goals?
What are some good follow up questions when asking about their health and fitness goals?
And what prompted you to look for a health and fitness solution - tell me about what you’d like to change or improve.
How long has that been a problem?
Have you had a trainer/nutritionist before?
What was that experience like?
When / how long ago was that?
What did you like about that?
What did you dislike about that?
What would fitness success look like for you”
Why do you think it didn’t work/last?
What are 4 key questions to work into every phone call?
1) Where are you located? - don’t waste a lot of time with leads outside your service area.
2) How did you hear about us? - write it down! you need to measure/optimize your marketing efforts.
3) What do you want to achieve? - you need to know this, and it gets them talking and selling themselves
Other ways to ask: What prompted you to search for a solution like ours? Can you tell me a little about your health and fitness goals?
4) What questions do you have (for us, for me)? - be sure to give them a chance to do this! It can be extremely powerful.