SAC Prep 3 Flashcards
Q1a) Pure organic company have created a new product - available in a variety of outlets. The pure organic coconut bar is high in protein, fibre and gluten free.
Explain how each of the driving forces of social structure, consumer demands and environmental consideration have impacted of this new product. (6marks) (10lines)
Social:
Population profile >
Education and knowledge
Consumer demands
Technology
Q1b) (I)why would organic foods company develop line extensions?
4 lines, 2 marks
While some products maintain strong and loyal following among consumers, others lose appeal. One way of addressing this challenge is to expand their sales by extending existing lines. A line extension could be a range of new flavours or added nutritional properties according to consumer demand.
Q1b) (II) give two examples of possible line extensions that organic foods company could produce for the snack bar.
2 lines, 1 mark
Possible line extensions of the snack could include a chocolate covered one to appeal to the younger demographic or or a nut free bar for the niche market of those with nut allergies
Q2a) (I) what are two strategies that banana farmers could use for more sustainable water use on farms?
6lines, 2marks
Using just enough water for maximum growth and good health of the crop eg using drip irrigation systems
Using new technologies such as laser leveling to flood paddocks quickly
Q2a) (II) some farmers use chemical on their crops- explain why
Reasons for use
Fertilizers
Pesticides
2marks
Fert: to improve crop yields
Intensive farming = un replenished soil > helps with fertility of the soil
Pest: control pests
Explain how chemicals can be used sustainably
A range of strategies:
Monitoring crops on a weekly basis
Aerial spray contractors flying low to the crops to avoid contamination of other crops
Why crop rotation
Builds nutrient levels
Reduces weed and pest problems
Reduces the need for artificial chemicals and fertilizers
Why market research used?
Companies conduct research to assist in decision making when developing a new product
Eg direct research such as consumer opinion or creative methods such as brainstorming
List two ways product ideas can be developed
Consulting consumer opinion
Visiting international trade shows to research trends
Explain how new products are evaluated before moving on to the prototype stage
First stage screening - assessed against criteria
Second stage screening - analysis of raw materials eg the cost of new equipment
Sensory analysis of kit Kat
Dimensions
Colour
Shape
Etc
2 features that can be quantitatively analysed
Weight
Colour
How a company could undergo quantitative analysis
They would use scientific techniques to give an accurate report on specific features. On completion of the tests the company would chart the data in a competitive fashion
Define functional food
Functional foods are those that provide a health benefit beyond basic nutrition eg adding omega 3 to bread
2 reasons hi maize is considered valuable in development of foods
No flavour or aroma
Low level of water absorption
