SABRE Lecture Flashcards
1
Q
Diagnostic Analysis:
A
- Looks to the past
- Looks at how customers perceive offerings and how those perceptions explain performance
2
Q
Perceptual Map:
A
- Works through direct elicitation (Customers SAY what they like)
- Give an easy way to spot opportunities and niches that are not currently served in the market
3
Q
Conjoint Analysis:
A
- Indirect Elicitation
- Infers relative importance of product features
