s ch2 continued Flashcards
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five, but fewer than 10 registered representatives, where 40%
at least 10, but fewer than 20 registered four or more have been disciplined
Employs at least 20 registered representatives, where 20% or more have been disciplined firms within the last three year
Market Discount Rule
If a municipal bond is purchased at a discount in the secondary market (a
discount caused by market conditions) and held to maturity, there will be a taxable gain at maturity.
However, the gain is reported as ordinary income.
f the bond is sold at a gain prior to maturity, the investor may be required to pay a combination of
ordinary income and capital gains taxes, depending on how much of the gain is due to the initial discount
(taxed at ordinary income tax rates) and how much is due to changing market conditions (taxed at the
capital gains rate). Like many tax regulations, this rule can be highly complex.
Original Issue Discount Bonds
A bond that’s initially issued at a discount is classified as an original
issue discount (OID). The appreciation in value (the amount of discount) is treated differently than a
secondary market discount. The difference in treatment is due to the fact that the appreciation of the OID
is actually based on interest and not a capital gain. A zero-coupon bond is considered an OID and the
discount is treated in the same manner.
Records Concerning Compliance with Gifts and Gratuities
6 years
A separate record of any gift or gratuity defined under the gift rule (There’s no exception on the dollar
value of the gift and it’s a violation if the gift exceeds $100.)
A record of all agreements relating to compensation for services provided to the municipal securities
dealer
A record of certain information relating to all non-cash compensation such as the name of the person
or entity making the gift, the names of the associated persons receiving the payment, the location of
the meeting that was used to educate the representatives concerning the securities product, and the
value of non-cash compensation received
A form letter is
considered advertising and is defined as any written or electronic mail message that’s
distributed to more than 25 persons within any 90-day period. Therefore, an electronic message that’s sent
to 25 persons is defined as correspondence, but if it’s sent to 26 or more persons, it’s considered
advertising.
If an advertisement contains a testimonial about the investment advice or investment performance of a
broker, dealer, or municipal securities dealer or its products, that advertisement must prominently
disclose the following:
− The fact that the testimonial may not be representative of the experience of other customers.
− The fact that the testimonial isn’t a guarantee of future performance or success.
− If more than $100 in value is paid for the testimonial, the fact that it’s a paid testimonial.
Product Advertisements
The MSRB considers advertisements that disclose only a current yield to be misleading. The Board
believes that yield-to-maturity or yield-to-call is the most important information in determining whether a
price is fair and reasonable
Also, product advertisements must indicate that net (after-tax) yields might be less. The price or
approximate price or the fact that the bond is trading at a premium must be indicated. If this is not
indicated, the ad is considered unacceptable.
Interactive Content
The term interactive content refers to content that’s posted or disseminated for
direct, real-time interaction (e.g., chatting or messaging). Interactive content that’s considered advertising
and posted or disseminated in an interactive electronic forum is exempt from the requirement that it be
preapproved in writing by a Municipal Securities Principal or General Securities Principal. Any posting
that’s made to an interactive social networking site (described in detail below), which may be defined as
advertising, is supervised in a manner that’s similar to correspondence (i.e., it must be reviewed and
supervised, but not preapproved).
Static Content
Static content is material that’s posted to social media for an extended period and is not
interactive. If interactive content is copied or forwarded to a static area of a social media site, it’s now
considered advertising and must be approved by a principal
Social Media and MSRB Rule G-21
The MSRB considers a firm’s use of social media sites (e.g., LinkedIn, Facebook, and Twitter) as
advertising, unless an exception applies. For that reason, the content standards and rules regarding
principal preapproval apply. In addition, the municipal firm must comply with all of the other applicable
MSRB rules (G-17, G-8 and G-9), as well as SEC recordkeeping rules. Although the use of a social
networking site is subject to preapproval, posts by employees are considered interactive content and
therefore only subject to review and supervision, but not approval.
Hyperlinks
A municipal broker-dealer is permitted to include a hyperlink on its website to an
independent third-party’s content. In this case, the content is considered to be advertising by the brokerdealer if the broker-dealer was either involved in the preparation of the content (entangled) or implicitly or
explicitly approved or endorsed the content (adopted)
Third-Party Post
Posts by customers, municipal entity clients, or any other third party are referred to as
third-party posts. These third-party posts that appear on either the municipal advisor’s or its employees’
social networking pages or sites are not considered advertising unless the municipal firm becomes
entangled or has adopted the third-party content. Examples include the broker-dealer or its employees
paying or soliciting the third-party posts or sharing (“liking”) the third-party posts
paying to post positive comments on social media
An example of entanglement is when the municipal firm or Municipal Securities Representative pays for or solicits a third-party to post certain comments on a social networking page. In this question, since the posting is considered advertising, the positive comments are considered a testimonial which is prohibited under the MSRB’s advertising rules
customer account record retention
6 years
correspondence retention
Correspondence that’s prepared by associated persons must be retained for a minimum of four years and
must include the name of the supervisory personnel who reviewed the information. Many firms use
electronic systems to conduct a pre-use review of all incoming and outgoing correspondence