Rural Rebranding strategies Eden Project

Question 1

The Eden Project, Cornwall- The use of a environment/cultural Project

Answer 1

The Eden project opened in 2001 as a visitor attraction

the Project consists of 2 Green houses with 2 Different Biomes

Question 2

Eden project Biome 1

Answer 2

Rainforest Biome- Contains over 1,000 Plant species

Humid

Question 3

Eden Project Biome 2

Answer 3

Warm

Temperate Mediterranean ecosystem

Question 4

Successes

Answer 4

Visitor Numbers- Projected 750,000 a year, Actual 6 million in the first four years so averaged 1,500,000 a year
Visitors tend to spend on average £150 each in the local area
Project employs 400 local people, 75% were previously unemployed, %40 are over 50 with out-migration of young people

Question 5

Problems

Answer 5

Visitors travel by car and lead to high levels of congestion in the area
Vehicle fumes are the main source of pollution in the local area