rural rebranding strategies Flashcards
1
Q
whats a post production countryside
A
-rural areas that no longer make most of their income from food production/other primary sector employment like fishing, forestry and quarrying
2
Q
what does rural re branding focus on
A
-focus on a narrow brand to attract a particular type of visitor to spend money
3
Q
what must rural areas do in order to get visitors to stay
A
(1) range of accommodation options e.g. Air B&Bs and expensive hotels
(2) plenty to see and do
4
Q
what are the three broad rural re branding categories
A
-heritage and literacy associations
-farm diversification and specialised products
-outdoor pursuits and adventure
