rebranding

Question 1

Aims of rebranding

Answer 1

-revive a pre-existing but outdated place image
-change a poor pre-existing place image
-differentiate an area from other places
-highlight changes in the character or the activities of an area
-associate a place with an international event (like Olympics)

Question 2

what is re-imaging

Answer 2

-dissociates a place from bad pre-existing images in relation to poor housing, social deprivation, high levels of crime, environmental pollution and industrial dereliction
-attracts new investment, retailing , tourists and residents

Question 3

what is rebranding

Answer 3

-the way/ways in which a place is redeveloped and marketed so that it gains a new identity
-so that it can attract new investment, retailing, tourists and residents
-may involve reimaging and regeneration

Question 4

what do the aims of urban rebranding allow

Answer 4

-the promotion of the urban area as a product
-create pride in your city

Question 5

what does rebranding involve

Answer 5

-using a variety of media to help improve the image of both rural and urban locations

Question 6

how does rebranding use media

Answer 6

-to create positive new stories and public relations during regeneration
-advertising in newspapers and online
-use of logos and slogans to project an image to the outside

Question 7

why are logos and slogans of media important

Answer 7

-they catch the attention of potential visitors and investors